Role: Divisional Marketing Manager Volkswagen Division
Hours: Full-time, Monday to Friday 8.30am-6pm
Benefits: Company Car, 25 days annual leave plus bank holidays, life assurance, pension scheme, wellbeing support, employee discount for servicing and popular retailers, as well as a purchase discount scheme
Who we are
Marshall Motor Group was established in 1909 by David Gregory Marshall, in a small lock-up garage in Brunswick Gardens, Cambridge and we are now the UK's 7th largest motor retail group (AM100 11/24)
We operate 130+ car, van, truck and bike franchise stores across the UK
Our vision is to be the UK's premier automotive retail group as recognised by our colleagues, customers and business partners. To achieve our vision we will create a people centric culture, as well as operate as retailers who deliver retailing excellence and are regarded as an employer of choice.
We are part of the Constellation Automotive Group which is the largest vertically integrated digital used car marketplace in Europe giving you peace of mind and transparency that you are dealing directly with a trusted company.
The Role
We're looking for a dynamic Marketing Manager to lead marketing activity across the Volkswagen Division's car and commercial vehicle products and services. You'll develop and deliver marketing plans across sales, service, parts and fleet, managing budgets and campaigns that maximise market potential, customer satisfaction and business performance.
What You'll Do
* Manage local marketing campaigns, promotions, events and communications.
* Oversee relationships with agencies, suppliers and the manufacturer.
* Ensure all marketing aligns with Volkswagen's brand image and corporate identity.
* Deliver integrated campaigns across online and offline channels.
* Support customer acquisition and loyalty initiatives.
* Work with the Franchise Director and management team on planning and reporting.
* Collaborate with central digital teams on websites, social media and digital assets.
* Monitor and report on marketing effectiveness, spend and compliance.
Who You Are
You are an experienced marketing professional with proven success in the automotive sector. Creative, analytical and commercially focused, you know how to design campaigns that build brand loyalty and deliver measurable results.
Qualifications & Experience:
* Bachelor's degree or professional marketing qualification (desirable).
* Automotive marketing experience is essential.
Personal Qualities:
* Excellent communication and relationship-building skills.
* Organised, proactive and adaptable in a fast-paced environment.
* Positive, "can-do" attitude with attention to detail.
* Strong analytical and problem-solving skills.
Our policy is to employ the best qualified people and provide equal opportunity for the advancement of employees including promotion and training and not to discriminate against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief, or disability.