Group Marketing Manager
We are seeking an experienced and driven Group Marketing Manager to lead and deliver our marketing strategy across my client's business. This pivotal role will oversee a small team and be responsible for the successful execution of marketing activities for our global exhibitions portfolio, membership marketing, and corporate brand initiatives.
You will work closely with a range of internal stakeholders to ensure marketing efforts directly contribute to commercial success, member engagement, and brand positioning across all channels.
Key Responsibilities:
* Marketing Strategy & Campaign Management:
o Lead the development and execution of annual marketing strategies and tactical plans across:
+ Exhibitions: Driving visitor, exhibitor, and sponsor engagement.
+ Events: Including conferences, awards programmes, and webinars.
+ Brand & Membership Marketing: Focusing on acquisition, engagement, and retention of members.
* Stakeholder Engagement:
o Work collaboratively with key teams:
+ Sales: Align marketing strategies to support exhibitor and sponsor growth.
+ Membership: Ensure marketing drives member acquisition, engagement, and retention.
+ Content & Events: Maximise the impact of all content (in-person and online) to drive audience engagement and participation.
* Budget Management:
o Manage marketing budgets effectively, ensuring alignment with corporate forecasts and demonstrating clear ROI on activity.
* Brand & Communications:
o Ensure consistency of brand identity and messaging across all marketing materials and channels.
o Liaise with PR agencies to amplify messaging across exhibitions, events, membership communications, and the wider corporate brand.
* Performance & Analytics:
o Work closely with the Insights & Analytics team to monitor performance through agreed KPIs, providing regular reporting and actionable insights to the Head of Marketing & Events and the Senior Management Team (SMT).
* Team Leadership:
o Lead, develop, and motivate the marketing team, setting clear objectives, providing ongoing feedback, and supporting professional growth.
o Address underperformance in a timely and constructive manner.
* External Partner Management:
o Manage external consultants to ensure high-quality delivery against objectives, and evaluate their performance based on ROI and KPIs.
* Sustainability & Compliance:
o Champion best practices in sustainability across all marketing activities, supporting continuous improvement initiatives.
o Ensure compliance with ISO 20121 requirements, particularly in relation to competence and awareness.
What We re Looking For:
* Proven experience in leading marketing teams within exhibitions, events, or membership-based organisations.
* Strong strategic thinking combined with hands-on delivery experience.
* Excellent stakeholder management skills with the ability to influence at all levels.
* Commercially minded with a focus on ROI and performance metrics.
* Confident in budget management and agency/partner oversight.
* Outstanding leadership and team development capabilities.
This is a hybrid role - 3 days office, 2 days wfh. Full time.
If the above sounds like you, do not hesitate to apply now!
Please note, unfortunately due to volume, only successful applications will receive a response.