Sales Manager – Capital Equipment (Food & Packaging Industry)
Location: Whitchurch, Hampshire
Salary: £40,000 – £50,000 + Commission (OTE £80,000 – £90,000)
HOL- 25 days
Company vehicle, Pension, Sick Pay,
Are you a technically strong engineer who can talk confidently with customers and guide them to the right solution? Looking for a career-defining move into a commercial role where your intelligence, curiosity and drive to win are properly rewarded? This is a fantastic opportunity to join a highly reputable engineering business supplying complex capital equipment into the food and packaging industry.
About the Company
Our client is a well-established and fast-growing manufacturer of innovative machinery and automated processing equipment. Known for technical excellence, outstanding build quality and a customer-first approach, they work closely with major food and packaging brands across the UK. Investment in product development, training and customer support has been a major part of their success, and the incoming Sales Manager will be joining a company with a strong market reputation and ambitious plans for further growth.
The Role
This is a solution-based sales position—far more consultative than transactional. You will spend time understanding each customer’s production challenges, identifying technical issues and proposing engineered solutions that deliver real value.
Typical responsibilities include:
Building relationships with production, engineering and operations teams within food and packaging factories
Diagnosing mechanical and electrical challenges on customer sites and advising on the right machinery or upgrade
Generating new business through cold outreach, networking, site visits and targeted campaigns
Managing a healthy pipeline of opportunities—sales cycles can be long, so you must be patient, structured and persistent
Presenting proposals and quotations clearly and professionally
Working closely with internal engineering and service teams to shape solutions
Negotiating commercial terms and securing orders
You’ll typically handle order values ranging from £10,000 to £100,000, with occasional higher-value projects. Expect a target of around £60,000 per month, though the nature of the market means wins can be large but spaced out.
The role is hybrid field and office based, spending about two days a week in the Whitchurch office and the remainder on the road visiting customers, conducting site surveys and progressing opportunities.
Who This Suits
This role is ideal for:
A technically strong engineer (mechanical or electrical) who has had customer exposure and wants to make a move into sales
Someone coming from a background such as Service Engineer, Applications Engineer, Technical Support, Commissioning Engineer or Maintenance Engineer
A motivated individual with something to prove, a desire to earn well and a hunger to build a strong sales career
A proactive self-starter who enjoys the chase, cold calling, opening doors and creating new opportunities
Someone who can combine technical understanding with commercial confidence
A formal engineering qualification is preferred, though strong hands-on experience will also be considered.
What’s on Offer
£40,000 – £50,000 basic salary
Realistic OTE of £80,000 – £90,000+
The chance to sell genuinely high-quality, technically impressive products
Huge scope to develop a long-term career in technical capital equipment sales
Training, support and coaching to help you succeed
A role where your expertise and hard work make a measurable impact
Interested?
If this sounds like the opportunity you’ve been waiting for, get in touch with Dan Walton today:
Phone: (phone number removed)
Email:
SER-IN