The provided job description contains a comprehensive overview of responsibilities and qualifications, but its formatting and relevancy can be improved for clarity and engagement. It uses appropriate HTML tags but could benefit from better structuring for readability. Minor editing is needed to enhance focus and remove irrelevant details such as benefits and perks, which are not part of the core job description.
Here's a refined version emphasizing responsibilities, qualifications, and key information:
Job Description:
Responsibilities:
* Manage marketing budget aligned with business objectives and present quarterly dashboards to senior management.
* Oversee all marketing activities, ensuring timely and budget-compliant delivery; measure lead generation and liaise with sales channels for follow-up.
* Collaborate with UK lubricants teams, HQ marketing, and agencies to develop marketing strategies supporting sales growth across channels.
* Manage loyalty programs and promotional activities to boost brand advocacy and retail sales.
* Develop relationships with marketing service providers and explore innovative ideas to enhance support.
* Prioritize digital transformation initiatives, including website, e-commerce, social media, and customer engagement tools.
* Supervise PR strategies and manage event participation and sponsorships.
* Oversee CSR activities, internal communications, and market research to support strategic goals.
* Lead email campaigns and surveys to gather insights and improve offerings.
* Drive innovation within the team and report on CRM utilization and maturity.
* Foster a motivating team environment with clear goals and development plans.
Qualifications & Skills:
* Over 5 years’ experience in marketing & digital, preferably in a multinational organization.
* Experience in the lubricants sector, especially in aftermarket channels, is advantageous.
* Proven leadership in managing high-performing teams.
* Degree or equivalent in Digital Marketing; e-commerce experience preferred.
* Strong knowledge of marketing principles, project coordination, and technical product knowledge.
* Excellent communication skills in English; French language skills are a plus.
Additional benefits and company policies are typically discussed during the interview process and are not included here to maintain focus on the role itself.
#J-18808-Ljbffr