1. Exciting Sales Director Role within Fashion and Apparel
2. Strategic Role across UK and Europe
About Our Client
My client is a leading global brand licensing and merchandising business, partnering with some of the world's most recognisable brands across fashion, accessories, and lifestyle categories.We are now seeking an exceptional Sales Director to lead and accelerate our UK and European growth.This is a senior leadership role with full accountability for sales performance across multiple channels, territories, and business models. Reporting directly to the Managing Director, the Sales Director will play a critical role in shaping our commercial strategy and strengthening my clients market position across Europe.
Job Description
Sales Strategy & Performance
3. Develop and deliver the UK and European sales strategy to achieve and exceed revenue targets
4. Own all sales revenue streams, including eCommerce
5. Lead forecasting, budgeting, and sales planning across territories and channels
6. Use data and insight to identify risks, opportunities, and performance gaps, taking decisive action
7. Monitor market trends, customer behaviour, and competitor activity
8. Set and manage pricing strategies aligned with margin and growth objectives
Leadership & Team Development
9. Lead, inspire, and develop sales teams across the UK and Europe
10. Recruit, coach, and performance-manage senior sales leaders and teams
11. Build a proactive, accountable, high-performance sales culture
12. Champion company values and act as a role model across the organisation
Stakeholder Collaboration
13. Work closely with senior leaders across licensing, creative, supply chain, finance, and the US parent company
14. Ensure strong alignment between sales strategy, product development, and operational delivery
15. Collaborate across European territories and channels to ensure consistency and execution excellence
Customer & Market Engagement
16. Build and maintain senior-level relationships with key customers and strategic accounts
17. Identify and secure new major clients to expand the customer base
18. Represent the business at trade shows, exhibitions, and industry events
Processes, Reporting & Governance
19. Implement and continuously improve sales processes, reporting, and performance tools
20. Ensure high-quality reporting and insights for the Senior Leadership Team
21. Contribute actively to Senior Leadership Team meetings with clear commercial updates
The Successful Applicant
A successful Sales Director should have:
22. Proven experience in a Sales Director or senior sales leadership role, with responsibility for European markets
23. Strong understanding of multi-territory European selling, including cultural, regulatory, and route-to-market differences
24. Experience leading geographically dispersed teams across wholesale, key accounts, and eCommerce
25. Background in textiles, licensed accessories, apparel, or a related consumer product sector (highly desirable)
26. Highly commercial and data-driven, with strong analytical and forecasting capability
27. A confident leader with the ability to inspire senior managers and teams
28. Excellent stakeholder management skills and a collaborative leadership style
29. Comfortable operating in a fast-paced, international, growth-focused environment
What's on Offer
30. Competitive salary and package
If you are ready to take the next step in your career as a Sales Director in the FMCG industry, apply today