Director Of Sales If you are an aspiring and ambitious individual, with a passion for the hospitality industry and a drive to make a real difference, then Formby Hall Golf Resort & Spa has an amazing opportunity for you! As Director of Sales, you will join our Senior Management Team and report directly to the Resort General Manager. Who are we? Formby Hall Golf Resort & Spa is a leading luxury destination in the North West of England. Set in 200 acres of lush green landscape, boasting 2 function rooms, 2 meeting rooms, 76 bedrooms, a luxurious spa and two golf courses, we offer the perfect location for Weddings, Events, conferences, meetings, team building and so much more. Why us? You will be joining the company at a very exciting time as we are currently embarking on a Resort refurbishment programme, including addition of new bedrooms and a brand new meeting and events space. We have a positive and vibrant working atmosphere and offer a range of benefits including development opportunities for staff at all levels. What’s the role? As Director of Sales, you will be joining an established management team in a business that is constantly investing in its facilities and its people. Your key responsibilities will be: To lead and manage the Sales and Events department to its fullest potential ensuring both current and future needs of the business are met. Work with the General Manager, Revenue and RDOS to continuously align and devise sales strategies and activities to retain and grow the business and maximize revenue in all sales segments. To own all accounts in your area of remit & to actively maintain relationships with those key local customers. To set and monitor effective targets for sales & events team members and manage team performance on a quarterly basis and provide adequate coaching and training. To target new business opportunities for the hotel. To manage key internal and external stakeholders. To create and implement effective planning in line with commercial strategy. To manage negotiations and contracting. To play an active part in supporting the team to convert key opportunities as and when required. To play an active part in networking with the M&L and Graduate Sales Team & Global Accounts Managers to increase awareness for the hotel needs and objectives and drive inbound business. Monitor team’s performance and coach the team to achieve our monthly targets. Reviews demand calendar and pricing and establish actions to fill the gaps in need periods. Monitor budget and drive upsell products and services. Negotiate food and beverage prices, function space, and hotel services within approved departmental booking guidelines. Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales. What you’ll need? The role is fast paced, and we need you to have confident communication skills and an easy ability to establish rapport with clients and colleagues. You will need to be organised in your work and able to work to specific deadlines. You will have several years’ experience and a proven track record of success in a similar role with experience of delivering strategies and working with targets. You will enjoy being proactive and accountable for your work, be able to make important decisions, with a commercial approach to the business and a tenacious sales driven attitude You will have experience working in the hotel sector and knowledge of all market segments and total sales revenues. Experience in the golf sector would be advantageous. You will have a flexible working pattern to fit in with the needs of the business. You will have knowledge of revenue management and account profitability, RFP and systems You will have financial management skills and commercial knowledge delivering budgeted figures You will have the ability to support, develop and implement successful sales strategies