Overview
St George, a division of Berkeley Group, is committed to creating exciting, enduring places where people love to live, work and relax. Developments are shaped by thoughtful placemaking, with inviting public spaces that promote well-being, encourage social connection, and foster a true sense of belonging. The portfolio includes transformative schemes such as London Dock, Camden Goods Yard, Wandsworth Mills, The Green Quarter, Silkstream, and Grand Union, regenerating brownfield sites into vibrant, mixed-use neighbourhoods.
St George is helping to shape London’s most ambitious urban destinations, driving economic growth, enhancing connectivity, and delivering sustainable long-term value for residents, investors, and the capital as a whole.
The Role
Senior Sales Consultant is to work alongside the Sales Manager/Sales Team Leader on a day-to-day basis, supporting, coaching and driving the team to deliver sales at the best values. Day-to-day management, reporting and creative input will be key to a successful sales strategy. The role has a focus on the higher value market and involves engaging with UHNWI clients from UK and international backgrounds.
Responsibilities
* Welcome and engage prospective purchasers with professionalism and warmth, providing a first-class brand experience.
* Qualify leads, understand buyer needs, and conduct tailored property presentations.
* Manage the full sales lifecycle from initial enquiry through to reservation, legal exchange, and completion.
* Maintain accurate CRM records and ensure visibility across client interactions and sales stages.
* Prepare reservation documentation and coordinate progression through to contract exchange.
* Proactively liaise with solicitors, financial advisors, and stakeholders to resolve issues and maintain momentum.
* Support daily and weekly reporting to Sales Managers, ensuring pipeline accuracy and sales performance insights.
* Adhere to relevant compliance, regulatory and best practice standards.
* Foster cross-functional relationships with Customer Service, Legal, Construction, and Marketing teams to support a seamless purchaser journey.
* Support international sales teams with tailored materials and product knowledge.
* Contribute to marketing initiatives, events, and campaign feedback.
* Maintain a strong understanding of development, local amenities, infrastructure updates and competitor landscape.
* Prepare valuation support materials to aid successful completions.
* Oversee the presentation of the Marketing Suite, Show Apartments, and sales materials to ensure consistent brand standards and readiness.
* Support Sales Management in daily team structure, training, and performance motivation; mentor junior team members.
* Actively build and nurture relationships with agents and referral partners to generate new leads.
Experience & Skills
* Experience in prime London residential sales; strong market insight and analytical understanding of high-value competitor activity.
* Proven ability to manage projects and present to senior stakeholders.
* Professional, client-centric approach with sound commercial judgement.
* Technical proficiency: highly organized, able to prioritise and meet deadlines under pressure; excellent verbal and written communication; proficient in Microsoft Office; confident presenting in-person and on camera; capable of drafting concise documentation.
* Sound understanding of residential sales legal frameworks; ability to qualify buyers, manage objections, and secure sales.
Personal Attributes
* Results-driven, self-motivated, and committed to team success.
* Creative, solutions-oriented with integrity; approachable leadership with coaching ability; collaborative mindset.
* Calm under pressure, adaptable, and responsive to changing priorities; leads by example and shares knowledge.
* Influential communicator with a commitment to excellence and accountability.
Qualifications & Experience
* Experience in prime London residential sales.
* Strong market insight with analytical understanding of high-value competitor activity.
* Experience managing projects and presenting to senior stakeholders.
* Professional, client-centric approach with sound commercial judgement.
Additional Commitments
* Flexible to support business needs during evenings, weekends, and bank holidays as required.
* Actively engaged in the local community and committed to representing the Berkeley brand.
* Willing to take on wider responsibilities aligned with business objectives.
Why join us?
* 25 days annual leave, increasing with service to 33 days.
* Health and wellbeing benefits including Private Medical Insurance.
* Lifestyle benefits including access to an online discount platform.
* Berkeley Foundation volunteer day.
* Private pension plan.
* Group life assurance.
The standard default full-time working hours in the office are 8am-5pm with core working hours 9am-4pm.
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