Job Overview
We are a luxury London based aesthetics clinic seeking an experienced Paid Social Ads Specialist (Meta & TikTok) to drive measurable growth and increase client bookings.
This is a freelance / contract performance role focused purely on revenue generation not organic content management.
The primary focus will be managing and optimising Meta (Instagram & Facebook) advertising campaigns, with TikTok Ads used as a secondary growth channel where appropriate. The successful candidate will be responsible for building conversion-driven funnels, lowering cost per lead, and delivering consistent booking results.
You must have a strong understanding of audience targeting, retargeting strategies, creative testing, conversion tracking, and performance analytics.
This role is ideal for a results-driven marketer who understands service-based businesses and can translate paid traffic into real clinic bookings not just impressions or engagement.
Responsibilities
* Plan, launch, and manage paid advertising campaigns across Meta (Facebook & Instagram), with TikTok Ads as a secondary platform where appropriate
* Develop high-converting funnels designed to generate qualified leads and increase clinic bookings
* Build and manage audience targeting, custom audiences, lookalike audiences, and retargeting strategies
* Monitor and optimise campaigns weekly to reduce cost per lead (CPL) and improve return on ad spend (ROAS)
* Conduct A/B testing on creatives, copy, offers, and landing pages
* Set up and maintain accurate conversion tracking (Meta Pixel, event tracking, lead tracking)
* Analyse campaign data and provide clear monthly performance reports with actionable insights
* Collaborate with our content team to align ad creatives with performance strategy
* Recommend strategic budget allocation based on performance and growth goals
* Stay up to date with Meta and TikTok advertising policies, particularly within the aesthetics/medical sector
Skills
* Proven experience with Advertising and TikTok : Meta Ads Manager.
* Strong knowledge of Google Ads (including PPC Campaign Management) and Google Analytics.
* Familiarity with media buying strategies across social platforms such as Instagram.
* Competence in using Google Tag Manager for tracking conversions and user behaviour.
* Understanding of SEO principles to support paid campaigns effectively.
* Experience with social media management tools and content scheduling platforms.
* Excellent analytical skills with the ability to interpret data and optimise campaigns accordingly.
* Creative mindset with the ability to develop compelling ad copy and visual content that resonates with target audiences. This role offers an engaging environment where your expertise can directly influence the growth of our aesthetics clinic through innovative digital marketing strategies. We welcome motivated professionals eager to utilise their skills in a dynamic setting dedicated to client satisfaction and business expansion.
Job Type: Part-time
Pay: £800.00-£1,200.00 per month
Benefits:
* Flexitime
* Work from home
Work Location: Hybrid remote in London W10 5AD