My client, a leading organisation in the building materials sector, is seeking a visionary and accountable
Sales Director
to lead the commercial strategy for its Flat Roofing division. This is a transformative leadership opportunity for an experienced sales professional to architect and execute a progressive, data-driven sales strategy, while building and empowering a high-performing team.
The successful candidate will be responsible for ensuring the strategy is clearly understood and embraced across the sales organisation, with individual and team contributions aligned to both departmental and wider business objectives. This role demands a strategic thinker with deep market knowledge, technical expertise, and a passion for driving sustainable growth.
Key Responsibilities
Strategic Sales Leadership
* Develop and implement a comprehensive sales strategy for flat roofing systems, informed by market intelligence and customer insights.
* Define and communicate a compelling technical value proposition across diverse roofing solutions, including single-ply, liquid-applied, bitumen, and integrated systems such as solar and green roofs.
* Identify emerging trends and evolving customer needs across commercial, industrial, public sector, and refurbishment markets.
Market & Account Development
* Lead national account management and develop tailored account plans aligned with business goals.
* Negotiate trading terms with key stakeholders to optimise volume, product mix, and profitability.
* Strengthen relationships with architects, contractors, specifiers, and local authorities.
Forecasting & Demand Planning
* Implement advanced forecasting methodologies and participate in S&OP processes to align sales demand with operational capacity.
* Leverage historical data, market trends, and pipeline analysis to ensure supply chain efficiency and project fulfilment.
Team Development & Performance
* Build and lead a high-performing sales team through structured development plans, coaching, and succession planning.
* Promote data literacy and analytical thinking across the team, embedding a culture of accountability and continuous improvement.
Customer Experience & Process Excellence
* Define and manage KPIs tied to strategic goals and customer satisfaction metrics.
* Use real-time dashboards and analytics to optimise sales processes and enhance the customer experience across flat roofing projects.
Data-Driven & Analytical Capabilities
* Data Literacy & Analytical Thinking: Ability to derive actionable insights from complex sales, market, and customer data specific to flat roofing projects.
* CRM & Sales Technology Proficiency: Expert-level proficiency with CRM systems (e.g., Salesforce, HubSpot) and sales enablement tools for pipeline management, specification tracking, and project oversight.
* Forecasting & S&OP: Proven ability to lead accurate forecasting and demand planning processes tailored to long-cycle, project-based sales.
* Performance Measurement & Optimisation: Experience defining and analysing KPIs (e.g., conversion rates, specification success, project value) to drive continuous improvement.
III. Leadership & People Development
* Visionary & Accountable Leadership: Ability to set a clear vision, inspire teams, and deliver results in complex project environments.
* Talent Development & Coaching: Commitment to developing individuals through formal and informal coaching, with a focus on technical sales and project management.
* Change Management: Skilled in leading organisational change and ensuring smooth transitions to new strategies, processes, or technologies.
* Communication & Influence: Exceptional ability to articulate complex solutions and influence stakeholders across all levels.
* Cross-functional Collaboration: Experience working across departments (e.g., marketing, technical, operations, finance) to deliver cohesive customer experiences.
Ideal Candidate:
* Senior Sales Leadership in Building Materials/Construction: Extensive experience in B2B sales leadership within the construction or building materials sector.
* Previous Experience managing Sales Manager and wider sales teams
* National Account & Project Management: Proven success in managing national accounts and negotiating complex project contracts.
* Team Leadership & Management: Strong track record of leading high-performing sales teams focused on technical project sales.
* Sales Transformation: Experience driving a shift toward data-led, progressive sales strategies and processes.
Why This Role?
* Strategic ownership of a high-growth business area.
* Opportunity to shape the future of sustainable roofing solutions.
* Collaborative leadership team and supportive culture.
* Real impact on industry transformation and customer outcomes.