Would you like to work in a growing FS business in South Manchester with flexible hybrid working?
Do you have have extensive Lead Generation and ABM experience??
A great opportunity exists within this growing, award winning finance provider for a Marketer with a strong Digital skillset focussed on delivering industry leading campaigns. They are looking for a strategic individual to join the business and lead and develop a strong team focussed on delivering industry leading campaigns to maximise ROI.
Reporting directly to the Marketing Director you will manage the day to day activities across the function. With budgetary and team management reposnsibilities you will be focussed on maximinising lead generation, engaging with customers and supporting the brokers.
Key Responsibilities;
Own and optimise the marketing budget and channel mix to ensure strong ROI across paid search, paid social, CRM, email, partnerships, SEO and more
Manage, mentor and develop a team spanning digital, CRM, creative and third-party agencies
Drive B2B lead generation and campaign performance across all stages of the funnel
Run ABM campaigns where relevant.
Collaborate cross-functionally with Sales, Product, Customer Experience and Project teams to align on business goals
Evaluate and report on performance, drawing insights to continuously improve outcomes
Bring new ideas and innovation to the table to keep their approach fresh, agile and competitive
The Candidate;
Proven experience in a senior marketing role within a B2B environment
Strong leadership skills with experience managing internal teams and external partners
Analytical mindset with deep understanding of performance marketing and attribution
Hands-on experience across multiple marketing disciplines including digital, DBM, CRM, content and brand
Adept at turning data into insight and action
Natural collaborator and relationship-builder
Comfortable working in a fast-paced, scale-up or entrepreneurial environment
Strong written and verbal communication skills