Overview
We are seeking a skilled Automation Specialist to join our dynamic team. The ideal candidate will possess a strong background in marketing automation, project management, and IT solutions. This role requires an individual who is proactive, detail-oriented, and capable of managing multiple projects simultaneously while ensuring effective communication across various departments. You will play a crucial role in optimising our marketing efforts and enhancing our operational efficiency.
Responsibilities
* Develop and implement marketing automation strategies to improve lead generation and conversion rates.
* Manage SEO initiatives to enhance online visibility and drive organic traffic.
* Oversee project management tasks to ensure timely delivery of marketing campaigns.
* Utilise Adobe Photoshop for creating visually appealing content for digital platforms.
* Maintain and update the company website using WordPress, ensuring it is user-friendly and optimised for search engines.
* Create and manage Google Ads campaigns to maximise ROI on advertising spend.
* Conduct thorough analysis of campaign performance using Google Analytics to inform future strategies.
* Write compelling copy for various marketing channels, including email marketing and social media.
* Manage social media accounts to engage with audiences and promote brand awareness.
* Collaborate with B2B teams to develop targeted marketing strategies that align with business objectives.
* Demonstrate strong leadership skills by guiding team members in achieving project goals.
* Utilise Microsoft Office tools, including Excel and PowerPoint, for reporting and presentations.
* Exhibit excellent time management and organisational skills to handle multiple priorities effectively.
Experience
The ideal candidate will have:
* Proven experience in management roles within marketing or IT sectors.
* Strong knowledge of SEO best practices and digital marketing strategies.
* Proficiency in project management methodologies.
* Familiarity with Adobe Photoshop, WordPress, Google Ads, Google Analytics, and email marketing platforms.
* Excellent analytical skills with the ability to interpret data effectively.
* Strong copywriting abilities for various formats including web content, emails, and social media posts.
* Experience in B2B marketing environments is highly desirable.
* Exceptional communication skills in English, both written and verbal.
* A solid understanding of Microsoft Office applications (Excel, PowerPoint) is essential. If you are passionate about leveraging technology to enhance marketing efforts and possess the required skills, we encourage you to apply for this exciting opportunity as an Automation Specialist.
Job Type: Freelance
Pay: £28,504.27-£61,940.02 per year
Work Location: In person