Job Description The Director of Marketing, Healthcare is accountable for driving sales revenue and positive brand and customer/patient metrics through a long-term communications strategy and plan which drives meaning and difference for Boots. They lead the in-season customer strategy and execution of omnichannel campaigns, to ensure customers and patients choose Boots across all Health & Pharmacy missions all year round, delivering long-term customer value across new and retained groups. A key member of both the Customer Centre of Excellence and the Business Unit, with accountability for in-year creative and media execution across channels (total media spend of c£15m) and the development of our communications strategy for Healthcare. Works hand in hand with the Customer Centre of Excellence and Business Unit Director to achieve the business unit’s near and long-term goals, with the guidance of the CoE They lead a direct team of creative and media specialists to ensure creative excellence and strong return from all spend. They also lead a virtual team of channel specialists from throughout the business within their squad to ensure a consistent customer/patient journey across every touchpoint, including ATL, in-store, ecommerce, PR, content and CRM. Alongside this, they lead agency relationships across strategy, BVI and in-house execution to achieve their goals Lead the thinking on customer/patient marketing plan, delivered against our total customer and communications strategy Lead the development of relevant category and seasonal strategies providing customer/patient, market and marketing insights including the review of previous campaign activity Lead a cross-functional team to design and deliver compelling marketing campaigns and AYR communications Accountable for creative development, media channel allocation & production of ATL and digital channels, including partnership with agencies and budget management (c £15m) Drive the long-term strategy of Healthcare, including the new Wellness strategic pillar and Pharmacy Growth pillar, in the service of the overall Boots strategy and agency leadership, inspiring people to deliver best-in-class marketing aligned to the guardrails of the Customer CoE Work with external bodies such as DHSC and devolved nations Work with the NHS to align on key public health campaigns (eg annual flu campaign) Act as the sole Marketing leader for the BU, able to take a broader perspective and thought leadership to deliver beyond individual categories, leading for the total business key customer missions when required (e.g. Summer) Job Responsibilities Create the strategic communications plan across Healthcare with a total budget of c£15m, working hand in hand with the Business Unit Director and taking guidance from the Customer Centre of Excellence, building a world class plan that clearly communicates our offer for customers/patients, is omni-channel and cross-functional, ensuring it delivers our performance objectives and is deliverable within our business constraints Key decision rights owned by the role: Creative look & feel Language and messaging Full customer/patient journey across all channels Media spend Outer year marketing plans in conjunction with CoE, BUD and Exec Work with the full end to end business unit team and with CoEs to deliver the strategic development plan, taking direct accountability for key streams of work Achieve the business objectives by: agreeing a communications strategy, developing the roadmap for its delivery, partnering with internal stakeholders to gain alignment and implementing the plan to achieve an agreed balanced set of performance metrics. Lead marketing relationship with DHSC and CCG’s across England, Scotland and Wales as key Boots relationship holder Deliver against our transformational plans by leading the way on simplifying our ways of working, evolving the organisation to become a more modern and affordable operation which creates a ‘right first time’ culture which delivers best in class customer/patient propositions and products to our store and online channels in a seamless way Embed and incorporate the new Wellness strategic pillar into the current and future marketing strategy Contribute to the Pharmacy Growth agenda with a clear marketing plan that attracts new customers and retains existing ones Capabilities Required Likely educated to Degree or Masters level potentially with a professional qualification such as Chartered Marketer Capable to build strong and broad Marketing skills vs subject matter expert. Retail Health or Pharmacy experience desirable. Previous experience of working in an integrated omni-channel business Inspirational leader who creates commitment and belief in others – playing a key role in ensuring the business unit as a whole transforms to the new modern and affordable operating model across functions and the supply base, at all levels Strong commercial awareness with a deep understanding of customer/patient needs and motivations – able to translate insight to strategy to create customer communications which capitalise on customer and market opportunities to maximise sales and category growth as well as growing brand health measures. A track record of successfully developing strategic communication initiatives that have generated exceptional results in a demanding environment Adept at handling and leading in times of fast paced change and ambiguity, exploiting market opportunities before our competitors leveraging, protecting and growing our brand value each step of the way. Previous experience demonstrating expertise in transforming brand performance Highly developed influencing and negotiation skills, able to impact commercial decisions and gain credibility at all levels in the business Excellent strategic skills, able to see the ‘big picture’ whilst seeing and sharing patterns and context for others The successful candidate must be able to inspire not only their own team, but also individuals across the organisation who support the business unit, effectively leading virtual teams within the business unit, with CoEs and potentially across business units. Create collaborative relationships internally and partnerships externally with a resilient & one team mindset The role will have line management responsibility for a team of c20 specialist professionals, to include leading, coaching and developing individuals to deliver targets and ensure compliance with standard marketing best practice. In addition, will be required to build capability through internal skills development, effectively managing succession and nurturing talent and have matrix responsibility for delivering strategic programmes of work Closing date for applications: 24th July 2025 If you have any questions about this role please email samantha.shakespeare@boots.co.uk