Role Overview
Established in 2000, size? has evolved into one of the most influential, leading streetwear brands that represent a community connected by fashion, music, sport and art. From supplying our customers with all of the finest brands in footwear, apparel and accessories from across the globe for over two decades, the size? brand has grown to include its roster of highly sought‑after worldwide exclusive product releases - including collaborations with Nike, adidas Originals, New Balance, Reebok and many more. From showcasing and celebrating all things streetwear and the cultures that influence it through size?collections; to working directly with some of the UK’s most creative universities through size?syllabus, the size? franchises have evolved over the years to help play a core role in connecting us to our customers.
Head of Brand & Marketing – size? Group – Responsible to: Brand Director. Department: Marketing. The role of the Head of Brand & Marketing will be responsible for developing and executing a comprehensive brand and marketing strategy that drives growth, engagement and customer loyalty within the size? Group. As a key member of the leadership team, this role will see the creation and implementation of all marketing initiatives across digital, retail and experiential touch points across the size? Group. It’s essential to have a deep understanding of brand strategy, a passion for product and the culture that surrounds it and the ability to leverage data to drive impactful marketing campaigns that resonate across the diverse audiences within the size?, HIP and Footpatrol fascias.
Key Responsibilities
* Lead the development and refinement of the size? Group’s fascia’s (size?, HIP and Footpatrol) positioning and identity to ensure consistency across platforms and customer touchpoint. Championing the brand’s values, vision and narrative in alignment with the businesses’ overarching goals.
* Oversee and manage the execution of omni-channel marketing campaigns, including retail execution, digital marketing, social media, content creation, influencer collaborations and experiential events.
* Deliver size? Group’s marketing vision across the UK and European retail estate. Be knowledgeable about the targets and performance of stores, working closely with the retail team to proactively assess any performance issues and develop the tactical marketing retail solutions that may be needed to address these.
* Develop and implement the size? Group’s brand campaigns, aligned to the marketing vision and direction in a timely manner.
* Lead, mentor and grow a high‑performing marketing team. Encourage collaboration, innovation and creativity within the teams to drive results and elevate the brand’s presence.
* Drive consumer‑centric marketing initiatives that strengthen the size? Group’s fascia’s (size?, HIP and Footpatrol) connection with its audience. Utilize insights from the Insight and Reporting team to help inform decisions to develop bespoke, personalised and relevant campaigns.
* Work closely with the Buying, Retail, Merchandising and Digital teams to ensure cohesive messaging across all brand touchpoint, including in‑store experiences, e‑com and partnerships.
* Stay ahead of industry trends and emerging technologies. Identify new opportunities for the brand to innovate and engage with the consumer in relevant, impactful ways.
Key Requirements
* Passion for product, culture and the unique intersection of lifestyle and retail.
* Strong leadership, communication and interpersonal skills with experience in managing a team and driving alignment across multiple stakeholders.
* Experience working with brands, managing brand consistency and adapting strategies to regional nuances.
* Solid business acumen and knowledge of Retail KPIs.
* Budget setting and management experience.
* Experience in defining and setting strategy.
* Ability to understand and analyse data and produce actionable insights.
* Solid interpersonal, networking and negotiating skills.
* Strong management, problem‑solving and decision‑making abilities.
* Geographically mobile.
* Works well in a fast‑paced environment.
* Extensive Retail Marketing experience within a brand or retailer.
* People management experience.
Key Relationships
* Retail Team
* Visual Merchandising
* The Sharp Project
* 3PB
* size? Group Senior Leadership Team
* Channel Leads
Channel Leads Skills/Experience/Knowledge Needed
* Formulating strategies and concepts
* Leading and supervising
* Deciding and initiating action
* Relating and networking
* Planning and organising
* Entrepreneurial and commercial thinking
* Analysing
We know our colleagues work tirelessly to make JD Outdoors the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work. Thank you for your time. #Size
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