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About Us
We are a full-service Digital Agency offering high-impact digital solutions in Web Design & Development, E-commerce, Mobile Apps, CRM, and Managed IT Services including 24/7 hosting and helpdesk support. Our mission is to empower our clients through technology and creativity, delivering consistent value and innovation.
The Role
We are seeking a versatile and experienced Head of Marketing to join our growing team. This client-facing role will service a portfolio of recurring business clients and will be responsible for the strategy, execution, and performance of various digital marketing activities.
The ideal candidate is an all-rounder with a solid foundation in SEO, Pay-Per-Click (PPC), social media marketing, content creation, and marketing analytics, who thrives in a collaborative environment and can confidently manage client expectations.
Key Responsibilities
Client Management & Strategy
* Serve as the primary point of contact for recurring clients on all digital marketing-related matters.
* Build and maintain strong client relationships through regular updates, performance reviews, and strategic recommendations.
* Understand each client's business goals and translate them into effective marketing strategies.
* Collaborate with internal teams (design, development, content) to execute campaigns.
Digital Campaign Management
* Plan, launch, and manage digital advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, TikTok.
* Monitor KPIs such as CTR, CPC, conversion rates, and ROAS, making recommendations for improvement.
* Conduct keyword research and competitor analysis to refine SEO and paid strategies.
SEO & Website Optimization
* Perform technical SEO audits and implement on-page and off-page SEO strategies.
* Work with the development team to improve site speed, mobile responsiveness, and user experience.
* Optimize content structure, metadata, and internal linking to improve rankings.
Content Creation & Social Media
* Develop and manage content calendars for multiple brands.
* Create engaging static and video content for social platforms and websites.
* Schedule, publish, and monitor social media posts; respond to engagement as needed.
Email Marketing & CRM
* Design and execute email marketing campaigns using tools like Mailchimp, HubSpot, or ActiveCampaign.
* Create automated workflows for lead nurturing and customer retention.
* Analyze open rates, click-through rates, and conversions to optimize future campaigns.
Performance Tracking & Reporting
* Generate weekly/monthly reports using tools such as Google Analytics, Tag Manager, Facebook Pixel, etc.
* Conduct A/B testing and share actionable insights to improve campaign performance.
* Track and report on SEO performance, paid ad results, email metrics, and social media engagement.
What We Offer
* Opportunity to work on diverse and recurring client portfolios.
* A collaborative and creative work environment.
* Competitive salary based on experience.
* Ongoing learning and development opportunities.
Required Skills & Experience
* Minimum 3-5 years of hands-on experience in a digital agency with a client-facing component.
* Strong knowledge of SEO best practices, Google Ads, and social media advertising platforms.
* Proficient in marketing analytics, data interpretation, and performance reporting.
* Experience using WordPress, Webflow, or similar CMS platforms.
* Competency with graphic design tools such as Canva and Adobe Creative Suite.
* Solid understanding of email marketing tools and CRM platforms.
* Excellent communication, presentation, and time management skills.
* Bonus: Familiarity with HTML, CSS, JavaScript or the ability to liaise with developers on web projects.
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