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Marketing manager - ftc

Birmingham (West Midlands)
Marketing manager
Posted: 5 December
Offer description

We are seeking an experienced Marketing Manager to provide maternity cover for a 12-month fixed-term contract. The successful candidate will be responsible for leading the marketing team, comprising the Marketing Executive and Digital Campaign Manager, and will report directly to the VP of IT Services. This role will be responsible for leading the development, design, and execution of go-to-market plans and campaign execution for IT Services, contributing to the overall growth and revenue objectives of OneAdvanced. Strategic marketing planning: Develop, design, and execute go-to-market plans that drive measurable qualified leads and sales pipeline growth, including Account-Based Marketing (ABM) and deal-based tactics. Brand awareness: Develop and execute brand awareness strategies, including PR, award entries, and partner marketing activities. Content production: Drive the creation of high-quality marketing content, including thought leadership pieces, case studies, sales enablement tools and bid presentation support. Events & customer marketing activities: Plan and oversee the execution of events, such as webinars, roundtables, and internal events and customer engagement activities to support the GTM strategy and nurture customer relationships. Budget management: Create and manage the marketing budget for the financial year, ensuring effective resource allocation and accountability. Team management: Effectively lead the Marketing team, managing the Marketing Executive and Digital Campaign Manager, providing guidance and support to ensure a high-performing team and positive team culture. Collaboration: Work closely with other IT Services teams including Business Development, Sales, Product and Bid teams to ensure alignment for campaigns, business drivers, and lead nurturing. Senior stakeholder engagement: Collaborate regularly with the Leadership Team and stakeholders across OneAdvanced including sector marketing teams, brand teams, external suppliers and our partners. Reporting & analytics: Track, measure & report on key marketing metrics, providing actionable insights for optimisation and present these to wider teams on a quarterly basis. Bachelor's degree or equivalent in Business, Marketing, or a relevant field. Proven experience in a marketing manager (or similar) role within a B2B environment, preferably in technology sector. Excellent communication and relationship management skills with an ability to collaborate with multiple internal and external stakeholders. Experience in developing and executing multi-channel marketing campaigns, including demand generation activities and brand awareness initiatives. Highly creative, proactive, and organised, with a strong ability to manage multiple tasks and priorities. Collaborative mindset and a team player, able to work across departments to achieve shared goals. Proactive attitude and problem-solving skills, with a passion for creativity and innovation in marketing. Wellbeing focused – Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral Annual Leave – 26 days of annual leave, plus public holidays and the ability to buy additional days Employee Assistance Programme – Free advice, support, and confidential counselling available 24/7 through Care First Personal Growth - Regardless of where you are at in your career, we’re committed to enabling your growth personally and professionally Development Programmes – From Future Managers to Leadership Training, our development programmes help you get where you need to go Performance Bonus – Our Group-wide bonus scheme enables you to reap the rewards of your success Online Learning Platform: SkillsHub! - Learning at your fingertips, anytime from anywhere. You can access our online library with relevant content for your career growth. We also offer a range of external training opportunities including apprenticeship. Financial wellbeing - We understand as well as your mental wellbeing, your financial wellbeing is really important Pension Scheme – Our plan with Scottish Widows offers 5% matched contribution by the company Income protection insurance – Providing you with support and assistance when you need it most Recognition – Highlighting and rewarding the great work our people do Performance & Talent – Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self Making a Difference – we provide opportunities to help our people make a difference to the causes they care about MatchIt! – Fundraise for a cause close to your heart and OneAdvanced will match part of the funding Volunteering Time – Our volunteering leave scheme allows you to use your time to help those who need it Pennies from Heaven – donate the pennies from your pay check to help make a difference without lifting a finger

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