Head of Marketing and Partnerships, Luxury Travel, London / Hybrid, Competitive Salary + Bonus. A FANTASTIC opportunity to join this well-established, luxury tour operator that offers it's clients truly unique and tailor made travel experiences worldwide.
Head of Marketing and Partnerships Responsibilities
* Reporting directly in to the managing director, you will lead a team of 4, providing mentorship, guidance and setting clear objectives.
* Creating and delivering the strategic marketing plan to achieve targeted levels of repeat and referral business as well as expanding the customer base and developing the brand.
* Undertake market analysis to identify customer preferences, market trends, opportunities and the competitor landscape.
* Oversee the creation and deliveryof engaging content across multiple channels such as website, social media, blogs and email.
* Oversee the creation and delivery of digital marketing campaigns, optimising SEO, SEM, paid advertising and email marketing.
* Utilise data analytics and insights to track performance and areas of improvement.
* Lead a PR Manager to execute communications campaigns, enhance brand reputation and maintain relationships with influencers andmedia partners.
* Identify opportunities for strategic partnerships with other luxury brands to expand the companies reach including co-marketing, promotions and exclusive offers.
* Maintain brand integrity and loyalty.
* Work in close collaboration with sales and product teams to ensure objectives are aligned, communicating commercial, promotional and trainingopportunities.
Head of Marketing and Partnerships Skills Required
* We are seeking an experienced marketing professional from the luxury travel sector.
* Experience leading and developing a team
* A strategic thinker with an ability and willingness to roll your sleeves up and get involved with the execution of campaigns.
* Experienced in the use of marketing tools/platforms such as Google Analytics, social media management tools and SEO tools.
* Creative and commercial mindset.
* Excellent communication skills.
Head of Marketing and Partnerships Additional Details
* A competitive basic salary dependent on experience, to be discussed on application + bonus + eligibility for EMI scheme.
* Monday - Friday
* Hybrid working, 3 days a week in London offices and 2 remote.
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