We are seeking a hands-on Marketing Manager to build, manage, and scale our inbound and outbound lead generation engine. This role is responsible for generating a qualified sales pipeline through a strategic mix of outbound automation, intent data, event marketing, paid retargeting, and lifecycle nurturing.
This is a revenue-driven marketing role focused on measurable pipeline growth rather than brand awareness or content-only initiatives. The Marketing Manager will work cross-functionally with sales, marketing leadership, and external content partners to drive demand programs that directly impact revenue.
* Develop and scale outbound demand generation systems using tools such as PhantomBuster, Clay, LinkedIn Sales Navigator, or similar platforms
* Define and refine Ideal Customer Profile (ICP), segmentation strategies, and targeted prospect lists
* Design, test, and optimize outbound workflows that move prospects from cold outreach to sales-ready opportunities
* Experiment with messaging, value propositions, hooks, and offers across outbound channels
* Collaborate with sales teams to ensure effective lead handoff and continuous feedback loops
* Capture, manage, and convert inbound demand from website traffic, campaigns, and marketing events
* Leverage intent data tools (e.g., Leadfeeder or equivalent) to identify high-intent accounts
* Develop automated outbound follow-up strategies triggered by inbound engagement signals
* Optimize conversion pathways across the funnel from visitor to lead to marketing-qualified lead (MQL)
* Plan, launch, and promote LinkedIn events, webinars, and virtual engagement programs
* Design and implement pre-event and post-event nurture sequences
* Support lead warming and engagement prior to sales outreach
* Repurpose event insights and engagement data into outbound messaging strategies and retargeting campaigns
* Manage and optimize LinkedIn retargeting campaigns
* Build, segment, and maintain retargeting audiences including website visitors, engagement audiences, and existing leads
* Align paid media strategies to funnel stages (TOFU, MOFU, BOFU)
* Partner with content resources to develop effective ad copy and conversion-focused landing pages
* Partner with the Marketing Director to define content requirements that support demand generation objectives
* Provide direction and briefs to internal content teams, agencies, or freelancers
* Translate outbound campaign insights into inbound content themes
* Ensure all content initiatives prioritize conversion and pipeline performance
* Own and track key demand generation KPIs including leads, MQLs, SQLs, and pipeline contribution
* Design and execute ongoing experimentation to improve conversion rates and lead volume
* Deliver performance reporting with actionable insights and recommendations
* Continuously analyze and optimize funnel efficiency and campaign performance
Competencies
* Strong expertise in B2B growth marketing strategies
* Deep knowledge of outbound automation, prospecting, and enrichment technologies
* Advanced understanding of inbound marketing funnels and lifecycle nurturing programs
* Strong analytical and data-driven decision-making skills
* Excellent cross-functional collaboration and stakeholder communication skills
* Results-oriented mindset with strong accountability for pipeline and revenue outcomes
* Strong copywriting and messaging development capabilities across multiple channels
* Ability to manage multiple campaigns and priorities in a fast-paced environment
Requirements
* Minimum of 5+ years of experience in B2B demand generation, growth marketing, or related field
* Demonstrated success building and scaling outbound lead generation programs
* Hands-on experience with marketing automation and enrichment platforms such as PhantomBuster, Clay, or similar tools
* Proven experience leveraging intent data and inbound demand capture strategies
* Experience collaborating closely with sales teams to improve lead quality and conversion
* Strong ability to analyze performance data, test strategies, and optimize marketing outcomes
* Excellent written communication and copywriting skills across social media, email campaigns, press releases, and marketing assets