The Senior Audience Editor is the embedded, desk‑specific partner to Audience Strategy & Insights‑translating audience signals into clear editorial choices that grow reach, deepen engagement, and strengthen habit, including among subscribers. You will supply the desk with essential performance learnings; shape framing, formats, and distribution to meet audience demand; run experiments; and coordinate execution across Search, Social, Home, Notifications, and Newsletters. Senior‑level scope includes assigning, writing, and editing analysis; leading insights for strategic priorities; developing scalable workflows; and coaching others. You will work closely within the AIS operating model and in partnership with DART (Data, Analytics, Research & Testing) to turn insights into action and to build repeatable practices the desk can rely on.
Performance Insights & Editorial Guidance
* Deliver concise, actionable daily/weekly/monthly insights that guide coverage decisions and follow‑ups, including clear "do more / do less / try next" recommendations.
* Suggest stories, angles, and formats aligned to search intent, evergreen opportunities, and time‑sensitive audience demand.
* Shape story framing and presentation across on‑platform surfaces (site/app, home, article packaging, recirculation) and off‑platform channels (search, social, alerts, newsletters).
Cross‑Platform Strategy & Collaboration
* Partner with Product and platform teams (Search, Social, Home, Notifications, Newsletters) to identify opportunities in modules, templates, topic hubs, and alerting.
* Drive reach, engagement, and habit by aligning desk plans to audience goals and capturing learnings in structured retros and playbooks.
* Coordinate distribution strategy across Off‑Platform, Social, Community, Programming, and Newsletter teams.
Senior‑Level Leadership
* Assign, write, and edit audience analysis across platforms; act as the insights lead for strategic desk priorities.
* Build scalable workflows for insight generation and measure the impact of audience‑driven initiatives.
* Pitch and run experiments (format, packaging, timing) and translate results into actionable guidance.
* Coach and train newsroom staff on audience tools, search and social best practices, and packaging strategies.
* Collaborate across editorial, product, analytics, design, and research to embed audience‑first thinking across the desk.
Channel‑Expertise & Desk Support
* Optimize for discoverability: research intent, track seasonality, steward evergreen content, and partner with Search on technical and practical best practices.
* Coordinate with Social, Community, Home, Notifications, and Newsletters to maximize reach and engagement.
* Contribute to daily/weekly/monthly desk and section updates, synthesizing insights into clear, actionable takeaways.
* Uphold CNNs journalistic mission by using data to inform editorial decisions.
Qualifications
* 5-7+ years in digital journalism, audience development, content strategy, or insights roles.
* Proven ability to identify coverage, framing, and format opportunities that attract new readers and deepen engagement.
* Strong ability to synthesize complex data into prescriptive editorial recommendations; experience partnering closely with analytics teams.
* Ability to write platform‑native social copy and coach others on best practices.
* Strong cross‑newsroom collaborator committed to CNNs journalistic independence and mission.
* Fluent in search trends, intent shifts, and misinformation dynamics.
* Deep expertise across mainstream and emerging social platforms.
* Strong communication and storytelling skills for reports and presentations; comfortable with testing, iteration, and directional reads.
* Skilled at bridging editorial, product, analytics, design, and research to move work forward.
* Strong understanding of the competitive landscape and broader attention patterns.
Hybrid Working
This role is advertised as a Hybrid work model, that combines remote and in‑office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.
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