Reporting to the Senior Direct Marketing Manager, the Direct Marketing Executive will assist with planning and execution of multi‑channel direct marketing. The role will be involved in high‑impact acquisition and retention campaigns, supporting the Senior Marketing Manager in deploying millions of emails to our member base each year. The position requires a collaborative style and working in partnership with a broad range of cross‑functional teams. The Direct Marketing Executive will manage day‑to‑day email marketing requirements, including development, stakeholder approval, execution, testing, reporting and optimisation of campaigns and content. The role is fixed‑term for 12 months.
Responsibilities
* Assist with the planning of direct marketing activity across member segments, with a significant focus on email.
* Provide regular campaign and channel performance reporting and recommendations for optimisation.
* Support go‑to‑market plans by working with senior marketing partners to deploy direct marketing activity.
* Report results to the Senior Direct Marketing Manager and other key stakeholders, including performance and budget allocations where appropriate.
* Ensure quality and brand standards are met with all marketing pieces and are consistent with NEST's brand.
* Produce clear briefs for creative and technical teams or agencies.
* Fully understand the Data Protection Act, GDPR, TPR regulations and other relevant legislation.
Working Arrangements
* Hybrid of office (Canary Wharf, London) and home working – there will be an expectation to attend the office once or twice a week, or more, as required.
* Reduce or vary working hours.
* Reduce or vary the days worked.
* Work compressed hours.
* Job share.
Qualifications & Experience
* Commercial marketing experience preferably in a regulated environment.
* Experience working in a team to deliver multi‑channel direct marketing activity.
* Experience engaging with a big existing customer base and CRM (preferably MS Dynamics) and use of an Email Service Provider.
* Hands‑on experience of creating email journeys and communications.
* Experience working with external suppliers and agencies across a range of different projects.
* Experience of creating plans aligned to key marketing metrics and reporting on ROI.
* Experience with the brand and marketing of Nest to our customers.
* Experience with designing the service experiences our customers enjoy across all channels.
* Experience of working with our partner, TCS, to deliver a service that delights our customers and keeps their data and assets safe.
* Strong knowledge of customer strategies and value proposition development.
Application
Don't worry if you think you don't have all the key skills – it might be worth taking the few minutes to apply as we're good at spotting potential and offer a generous training budget.
Equal Opportunity
We are an equal opportunities employer and welcome applications from all backgrounds.
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