Senior Paid Media Specialist (B2B Tech Services – UK) Location: Remote (Preference for UK / EU time zone) Employment type : Part-time (high-impact), senior level Focus: UK market (with future expansion support for UAE / US) Senior Paid Media Specialist (DevOps / Cloud / B2B Demand Gen) This role is for you if… You’re the kind of paid media specialist who: knows exactly how to generate demand in the UK for technical services can confidently run paid media programmes targeting CTOs, Heads of Engineering, Heads of Transformation, and other tech leaders. understands the difference between vanity leads vs sales-qualified pipeline can build paid strategies that connect LinkedIn Google Ads email into one coherent funnel doesn’t need supervision to deliver outcomes (you lead, we support) can translate complex technical services into clear, attractive messaging that converts knows how to brief designers properly and push creative testing without wasting time uses AI as leverage, but still writes copy like a human who understands the audience If you’ve ever looked at most B2B paid campaigns and thought “this is why everyone hates marketing”, we’ll probably get along. This is a senior role with real ownership. You’ll be building a system that creates pipeline: Strategy funnel ownership Own the paid media strategy end-to-end for Deployflow Create full channel plans that connect: LinkedIn Ads (demand capture awareness retargeting) Google Search Ads (high intent capture) Google Display / YouTube (selectively, when it makes sense) Email nurture (warming leads into meetings/opportunities) Define our funnel structure Decide the right motion: lead gen vs landing page conversion gated asset vs webinar vs case study vs “book a call” remarketing, sequencing, and qualification Execution Launch, manage and optimise campaigns weekly Build full campaign structures: account layout targeting strategy bidding strategy creative and messaging variations conversion tracking and attribution alignment Copy creative performance Write high-performing, creative copy that speaks to our ICP Brief designers clearly: creative directions hooks angles testing plan iteration feedback based on data, not personal taste Measurement and reporting Own measurement and reporting like a growth operator: conversion tracking attribution sanity checks dashboards pipeline reporting Report monthly quarterly: spend CPL, cost per MQL/SQL pipeline sourced / influenced what worked, what didn’t, and what changes next Collaboration Work closely with: Growth Marketing Manager (strategy alignment) SEO/content (offer landing page support) Designers (creative production) Sales team (lead quality feedback loops) Build a strong feedback loop between paid performance actual sales conversations You’ll know you’re doing great work when: we stop “guessing” and start operating with clarity the sales team says “these leads make sense” we can predictably generate UK meetings with CTOs paid media becomes a scalable pipeline engine your reporting becomes the thing leadership trusts for budget decisions We’ll love you in this role if you have: Industry market fit Proven experience running paid media for: DevOps, cloud services, genAI, software engineering services B2B tech services (not products, not B2C) Strong understanding of the UK market expected CPC ranges expected lead-to-meeting realities realistic ramp-up timelines Paid media mastery Confident operator in: LinkedIn Campaign Manager (including retargeting, matched audiences, conversion optimisation) Google Ads (Search retargeting at minimum) Meta (nice-to-have) Deep knowledge of: campaign structure keyword strategy negative keywords ad testing frameworks audience strategy landing page conversion improvements B2B demand gen maturity You think in: pipeline qualification CAC logic SQLs and meetings not just “leads” You can build a funnel that keeps working after month 1 Copywriting landing page skill You can write copy that: feels human, clear, grounded speaks to technical leadership sells outcomes without “bro marketing” You can draft landing pages that convert (structure content CTA logic) Tracking, analytics, tooling Strong ability to manage: conversion tracking GTM basics (or collaboration with whoever owns it) GA4 usage UTM hygiene and campaign naming conventions Comfortable across tools: Pipedrive Lemlist GA4 / GTM Looker Studio SEMRush or equivalents Communication and stakeholder management You can: explain trade-offs clearly push back when something doesn’t make sense make decisions confidently keep stakeholders aligned without drama Bonus points if you… have built a UK paid programme that consistently generates meetings have experience with: ABM frameworks intent-based targeting webinar funnels in B2B can proactively spot weak points in positioning/offer and fix them understand technical topics well enough to write credible ads without sounding generic What you’ll like about working with us High trust and autonomy: we’ll hire you for ownership, not hand-holding A company voice that’s human and confident (no corporate fluff) Direct access to decision-makers, fast feedback loops Smart team culture: high standards, low ego Long-term partnership mindset Occasional strategic get-togethers abroad About Deployflow Deployflow is a digital transformation partner specialising in DevOps, Cloud, IT Support, and AI, helping UK-based businesses build and modernise their tech with sprint-based delivery squads and expert support. Our culture and values At Deployflow, you’ll find: Ownership over handholding High standards, low ego Clarity over complexity Progress through experimentation People-first delivery