Summary
***INTERNAL APPLICANTS ONLY PLEASE***
We’re looking for a Content Designer to help bring the National Trust’s Nature Campaign to life across our national digital platforms. This role is central to shaping how people experience, understand and engage with the campaign online, ensuring content is clear, accessible, purposeful and impactful.
What it's like to work here
At the National Trust, we care about people and places thriving together. Our work is guided by shared values: welcoming everyone, thinking now and for ever, and making it happen through collaboration and accountability. You’ll be part of a committed and thoughtful campaign team, working with colleagues across fundraising, brand, advocacy, audiences and operations.
We value inclusive ways of working, openness to different perspectives and creating environments where people feel supported to do their best work. Purpose, curiosity and respect shape how we work together and how we engage with the public.
What you'll be doing
You’ll plan, create, manage and optimise digital content for the campaign across the national website and associated platforms, ensuring it aligns with agreed audience plans, campaign goals and performance measures. Working closely with campaign leads, designers, marketers and analysts, you’ll shape clear and compelling content journeys that help people understand the campaign and take part. You’ll use insight and analytics to inform decisions, improve performance and maintain high standards of usability and accessibility. Alongside delivery, you’ll provide advice on best‑practice content design, support consistent tone of voice, and help evolve content in response to audience needs and emerging digital trends.
Who we're looking for
We’d love to hear from you if you can demonstrate most of the following:
1. Strong knowledge of what makes effective website content, including digital editorial style and publishing processes
2. Strong understanding of usability and accessibility within responsive digital environments, alongside awareness of copyright and relevant legislation
3. Standard of writing and editing for digital, producing clear, engaging and user‑focused content
4. Experience of planning, creating, editing and managing website content and user journeys, using web content management systems
5. Strong organisational and planning skills, with close attention to detail and the ability to manage multiple pieces of work
6. An innovative and creative approach, using insight and evidence to develop and improve content solutions
The package
The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.
•Substantial pension scheme of up to 10% basic salary
•Free entry to National Trust places for you, a guest and your children (under 18)
•Rental deposit loan scheme
•Season ticket loan
•EV car lease scheme (for roles that meet the salary criteria)
•Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
•Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
•Flexible working whenever possible
•Employee assistance programme
•Free parking at most Trust places