This role offers an exciting opportunity to establish and grow a TikTok presence for a leading FMCG brand specializing in Mediterranean foods. The successful candidate will be responsible for setting up and managing the brand’s TikTok profile and TikTok Shop, with a focus on increasing both followers and sales. You will create engaging, creative content that resonates with audiences interested in healthy living and Mediterranean cuisine, while leveraging TikTok’s features to drive commercial results. The position is remote and part-time, requiring a UK-based professional with a passion for food, digital marketing, and social media innovation.
Deliverables
* Set up and optimize the brand’s TikTok profile and TikTok Shop for maximum visibility and engagement
* Develop and execute a content calendar tailored to TikTok trends and the Mediterranean food sector
* Produce, edit, and publish high-quality, creative video content that aligns with brand values and appeals to target audiences
* Monitor and analyze TikTok analytics to refine content strategy and maximize reach, engagement, and sales
* Collaborate with internal teams to ensure product information and promotions are accurately represented
* Respond to comments and engage with the TikTok community to foster brand loyalty
* Stay updated on TikTok trends, features, and best practices to maintain a competitive edge
Requirements
* Proven experience managing TikTok accounts and creating engaging social media content, ideally for FMCG or food brands
* Strong understanding of TikTok Shop setup, management, and e-commerce integration
* Demonstrated ability to grow social media audiences and drive commercial outcomes
* Excellent video production and editing skills using TikTok and related tools
* Creative mindset with a passion for Mediterranean food and healthy living
* Commercially minded, results-driven, and able to work independently
* Strong communication and organizational skills
* Must be based in the United Kingdom and available for part-time, remote work
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