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Commercial manager – premium activewear & lifestyle brand

London
Provallar Executive Search
Commercial manager
Posted: 5 June
Offer description

About the BrandA new premium activewear and lifestyle brand is launching — blending elevated design with everyday functionality. Created for those who move with purpose and dress with intent, this label is rooted in wellness, style, and modern performance.Backed by one of the world’s most respected fashion houses, the brand combines startup energy with serious support. From design to distribution, everything is in place — now we need a sharp, commercially-minded leader to take it to market.The RoleWe are seeking a Commercial Manager to build and lead our UK wholesale business. This is a critical hire — someone who knows how to shape strategy, own budgets, manage key retail relationships, and drive sustainable revenue growth.You’ll work closely with product, planning, and marketing to ensure the brand shows up in the right places, in the right way, with the right partners — while keeping a clear eye on profit, volume, and long-term value.What You’ll Be DoingCommercial Strategy & PlanningBuild seasonal revenue and margin forecasts by account and channelDevelop and implement commercial strategies that support growth across key UK retailersSet account-level targets and align them with business goals and seasonal calendarsWholesale Partner ManagementLead negotiations and joint business planning with key department stores, e-commerce platforms, and multi-brand retailersAlign assortments, distribution plans, and activation strategies by partnerAct as a trusted point of contact and commercial advisor to your accountsPerformance Management & ReportingTrack account performance across sell-in, sell-through, and marginReport regularly to leadership with insights, risks, and opportunitiesAdjust strategy based on trade trends, customer data, and seasonal shiftsPromotions, Trade Terms & Budget ControlManage trade terms, markdowns, and coop marketing spend within agreed parametersProtect profitability through smart planning and margin disciplineIdentify levers for in-season support where neededCollaboration & Internal AlignmentWork cross-functionally with planning, merchandising, and marketing to ensure execution excellenceProvide the commercial lens during product development and go-to-market planningEnsure alignment between product offering and market needsWhat You’ll BringStrong commercial experience in fashion, activewear, or lifestyle — ideally in a premium or luxury segmentTrack record of leading wholesale partnerships in the UK and European marketHighly analytical and commercially driven with strong negotiation skillsProven ability to plan, forecast, and manage multi-million-pound budgetsStrategic thinker with a hands-on approach — comfortable in a fast-moving, entrepreneurial settingConfident communicator, relationship-builder, and team playerExcellent Package + Career prospects within a growing organisation.

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