Description
:
Essential Responsibilities:
1. Develop and implement overall business or technical strategies for content creation that align with organizational goals.
2. Oversee content strategy, editorial, and content management across teams
3. Collaborate with cross-functional partners to remove blockers and drive alignment
4. Implement and promote content best practices, including frameworks and style guides
5. Conduct content research and integrate insights into strategies and storytelling
6. Establish and oversee processes for content distribution and management to enhance audience engagement.
7. Mentor and guide senior team members in best practices for content strategy and digital marketing.
Minimum Qualifications:
8. Minimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience.
Preferred Qualification:
As a cross-functional leader, you will manage high-visibility, complex marketing programs from concept to launch—partnering closely with internal stakeholders, executive leadership, cross-disciplinary creative teams and external agency partners. Your ability to navigate between big-picture thinking and operational precision will be critical to delivering multi-channel campaigns that resonate, perform, and scale across regions.
Key Responsibilities:
9. Own the strategic development and day-to-day management of integrated advertising campaigns and marketing programs in EMEA from inception through delivery. Align with project managers to oversee with a discerning eye for design quality timelines and budgets.
10. Serve as the main point of contact between internal stakeholders, leadership and external agency partners for ATL and BTL work.
11. Translate business goals into actionable marketing plans and creative briefs, aligning program execution with brand and performance objectives.
12. Partner closely with creative teams to guide campaign development, ensuring work meets strategic goals and brand standards and creative integrity to produce high level creative work for the brand.
13. Lead and grow a team of program managers and creative project managers to contribute to building scalable processes and best practices within the team.
14. Manage relationships with external agencies and production partners in support of campaign execution.
Qualifications:
15. 12+ years of experience in account management, program management, and brand marketing—preferably within a creative agency or a brand environment in the EMEA market
16. Proven track record of leading large-scale advertising and brand programs across digital, social, video, and traditional media.
17. Deep understanding of creative workflows and marketing campaign lifecycles.
18. Excellent communication, leadership, and problem-solving skills.
19. Ability to think both strategically and tactically in a fast-paced, environment.
20. Experience collaborating with cross-functional teams including media, data/analytics, creative, and production while working in-house at a high-growth brand or Fortune 500 company a plus.
21. Background in a consumer-facing industry such as tech, retail, CPG, or lifestyle.
Subsidiary:
PayPal
Travel Percent:
0
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For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits:
At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit .
Who We Are:
to learn more about our culture and community.
Commitment to Diversity and Inclusion
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at .
Belonging at PayPal:
Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.
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We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.