Purpose
: The Deichmann Shoes Head Office in Market Harborough, Leicestershire, have an exciting opportunity for a Social Media Content Creator to join our Marketing Team.
This role is an office based role with
some travel required to visit our stores and to attend our marketing events and it is therefore essential that you are able to drive. Ideal candidate: This role would be well suited to a creative individual with experience working within a social media role, either in house or within a marketing agency.
We are looking for someone who is an avid user of social media, both on a professional and personal level - and is up to date with the latest trends.
Key activities:
1. Delivering a content strategy for organic social including but not limited to Facebook, Instagram, TikTok, LinkedIn
2. Creating, writing, reviewing and editing content for all social media channels – including but not limited to stills, videos, gifs and audio
3. Launch and maintain a successful TikTok account for Deichmann
4. Attending events, shoots and doing store visits to create content fitting with our brand guidelines
5. Continuous trend research to stay relevant and contextualising findings quickly to ensure trends are utilised
6. Monitoring and reporting on all organic content performance
7. Liaising with agencies and third parties to evaluate performance
8. Collaborating with other teams including marketing and e-commerce to establish campaign objectives and to produce content that is consistent with the overall marketing strategy
9. Collaborating with the wider business to create content that introduces our target audience to Deichmann in a more native way
Personal characteristics:
10. Minimum of two years working in a social media role, preferably in a content creation role with focus on TikTok
11. Passion for social media with a creative flair
12. Demonstrated ability and experience in writing and creating engaging content for various social media platforms
13. Proficient user of editing tools such as Canva
14. Confidence to be the face of Deichmann’s Tik Tok and being in front of the camera
15. Experience of interpreting and reporting on social media performance via Facebook Business Manager and Instagram Insights or similar
16. Excellent time management and organisational skills
17. Capacity to work independently and collaboratively
18. Ability to work efficiently without compromising quality or accuracy
Salary/Pay: £24.500 - £26,000 depending on experience