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Social media marketing specialist

Newcastle
Brampton Recruitment
Marketing specialist
Posted: 2 April
Offer description

Content & Social Media Executive – Permanent


The Content & Social Media Executive will play a key role in driving brand growth, engagement, and demand across the company’s digital channels. This is a hands-on, creative role suited to someone who can both create high-quality content (photo & video) and manage social platforms with a commercial mindset.You’ll be responsible for producing engaging content that showcases our products, builds brand authority, and supports campaigns — while ensuring our social presence is consistent, relevant, and performance-driven.


Key Responsibilities:

Content Creation (Core Focus)


* Plan, shoot, and edit high-quality photography and videography for use across social media, website, and marketing campaigns
* Create content that showcases gaming PCs, components, setups, and lifestyle use cases
* Produce short-form video content (TikTok, Reels, YouTube Shorts) aligned to current trends and platform best practices
* Develop longer-form or campaign content where required (product launches, promos, brand pieces)
* Ensure all content aligns with brand guidelines and visual standards


Social Media Management


* Own the company’s social media channels (Instagram, TikTok, YouTube, Facebook, etc.)
* Plan and schedule content across platforms, ensuring consistency and frequency
* Monitor comments, messages, and engagement, responding where appropriate
* Identify trends, memes, and opportunities to increase reach and relevance
* Continuously optimise content based on performance and platform insights


On-Camera & Brand Presence


* Confidently present on camera for video content (product showcases, trends, explainer-style content)
* Record voiceovers and contribute to scripting where needed
* Help build a recognisable and consistent brand voice/personality across channels


Campaign & Commercial Support


* Work closely with Marketing to support campaigns, promotions, and key trading periods
* Create content that supports product launches, offers, and key commercial moments (e.g.
* Black Friday, new GPU releases)
* Align content output with wider marketing strategy (paid, email, website)


Performance & Reporting


* Track content and social performance using platform analytics
* Report on key metrics (engagement, reach, growth, conversions where possible)
* Identify what’s working and iterate quickly
* Contribute ideas to improve ROI from content and social activity


Skills & Experience


Essential


* Experience in content creation (photography & videography)
* Strong working knowledge of social media platforms (TikTok, Instagram, YouTube)
* Experience managing and growing social media accounts
* Confident being on camera and/or recording voiceovers
* Basic editing skills (Premiere Pro, CapCut, Final Cut, or similar)
* Good understanding of current social trends and content formats
* Organised and able to manage multiple projects at once


Beneficial


* Interest or knowledge of PC hardware/gaming industry
* Experience working in e-commerce or retail brands
* Understanding of performance metrics and content optimisation
* Basic graphic design skills (Photoshop, Canva, etc.)


Personal Qualities


* Creative but commercially aware — understands content needs to drive results, not just look good
* Proactive and full of ideas, but able to execute consistently
* Comfortable working in a fast-paced environment with changing priorities
* Confident, personable, and not afraid to be on camera
* Strong attention to detail and pride in output quality
* Team player who collaborates well with marketing, product, and commercial teams


What We Offer:


* Opportunity to shape and grow the brand’s social presence
* Creative ownership with real impact on business performance
* Exposure to a fast-growing e-commerce brand in the gaming space
* Staff discounts on PC hardware and custom-built systems
* Access to employee benefits scheme (retail, lifestyle, entertainment discounts)
* Clear progression into senior content, brand, or social leadership roles
* Company benefits programme


Hours: Monday – Friday, 8:30 am - 5:30 pm

Salary: £28,000 - £32,000 Per Annum DOE


Brampton Recruitment is an independent Commercial and Accounts & Finance recruitment agency working in partnership with employers spanning Stoke on Trent, Staffordshire, Cheshire, and the Greater Manchester region.

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