CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team
We are the super star communicators of our company. We raise positive awareness and share of voice of Mattel in the UK and EMEA as a purpose driven corporation and branded house while being culturally relevant in society to drive leadership, confidence and recognition across a wide spectrum of internal and external stakeholders.
The Opportunity
A once in a lifetime opportunity to be part of the team that will establish our in-house PR team in the UK as part of the EMEA comms group. Reporting to the Acting PR Manager, we are looking for a maternity cover PR Associate Manager UK & EMEA, who has strong experience in consumer led campaigns and understanding of the EMEA media landscape. The applicant must be experienced in activating and leading successful, high profile campaigns for a busy, fast-paced PR team. Beneficial to the role would be experience in working with EMEA and global teams and parceling PR strategies to other EMEA markets in a hub and spoke model.
What Your Impact Will Be:
1. Working directly with the Acting PR Manager, strategising, leading and executing first class integrated brand PR campaigns for UK market, with creative frameworks and concepts that can be used in the rest of the EMEA markets.
2. Strong media relations in the UK for brand announcements and campaigns
3. Together with wider team, acts as hub for creative, messaging, assets and materials for rest of EMEA driving best practice and efficiencies
4. Approval point person for regional EMEA press materials
5. Write UK based press materials and develop asset creation for UK campaigns
6. Leads and executes UK media relation days integrating influencer outreach as part of plans
7. Build and maintain key external media stakeholder relationships, including regular contact with consumer, lifestyle reporters and key UK partners such as charities.
What We’re Looking For:
8. 5 -7 years of experience working with PR agencies, in-house teams at FMCG companies, and global brands across sectors such as fashion, lifestyle, beauty, and automotive.
9. Strong UK media relations experience with good contacts in UK media
10. Experience in leading or supporting franchise led campaigns
11. Project Management experience
12. Excellent media and industry contacts
13. Digitally savvy including influencer experience
14. Incredible communication skills, willing to collaborate and create a working environment true to the Mattel values
15. Some travel may be necessary as part of role
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
16. We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
17. We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
18. We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.