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Director of Commercial Growth and Strategy, hemel hempstead
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Client:
Resourcing Solution Consultants
Location:
hemel hempstead, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Views:
2
Posted:
04.06.2025
Expiry Date:
19.07.2025
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Job Description:
Director of Commercial Growth and Strategy
Reports to: Managing Director
Direct Reports: 9 Managers
Location: Inverness (with travel as required)
Hours: Full-time
Job Purpose
Our client, undergoing an impressive company culture change, is looking to add a new role within the organization. The role provides commercial leadership across sales, purchasing, category management, and retail operations. The Commercial Director will shape and execute a company-wide commercial strategy, develop high-performing teams, and deliver measurable growth across all product categories and customer segments.
Key Responsibilities
1. Commercial Strategy & Business Growth
* Develop and lead the delivery of a commercial strategy aligned with the company’s long-range plan.
* Identify and execute new business opportunities, including new markets, customer segments, and product innovations.
* Lead commercial planning cycles, including pricing, promotion, and product lifecycle decisions.
* Drive performance across sales teams, trade counters, and key accounts.
* Set and monitor ambitious sales targets, improving sales conversion and customer retention.
* Lead strategic account development and manage the commercial pipeline.
2. Retail, Inventory & Category Oversight
* Oversee category managers to optimise range performance and supplier relationships.
* Direct the Retail Director and Inventory Manager to ensure strong in-branch performance, stock availability, and cost efficiency.
* Ensure margin integrity through purchasing, pricing, and inventory control.
3. Cross-functional Alignment
* Partner with Marketing, Operations, Finance, and People & Culture to ensure delivery of commercial objectives.
* Provide insights into market trends, competitor analysis, and customer behaviors to support strategic planning.
* Lead and develop direct reports through coaching, goal setting, and performance reviews.
* Build a collaborative and accountable commercial culture focused on customer experience, innovation, and growth.
4. Reporting & Commercial Governance
* Oversee sales forecasting, budgeting, and reporting.
* Report monthly to the Managing Director on performance against KPIs, risks, and opportunities.
* Implement a commercial strategy aligned with business goals.
* Achieve year-on-year revenue and margin growth.
* Improve stock availability and reduce inventory costs.
* Enhance supplier performance and pricing terms.
* Increase branch and trade sales performance.
* Ensure high employee engagement within the commercial team.
* Align cross-departmentally with business development, operations, and marketing.
Measures of Success
* Revenue growth (overall and by category/region).
* Gross margin improvement and cost control.
* Customer acquisition and retention metrics.
* Stock turn and availability rates.
* Sales target attainment by team/branch.
* Supplier performance against negotiated terms.
* Forecast accuracy and reporting compliance.
Candidate Profile
* Proven experience in a senior commercial leadership role within distribution, trade, or B2B environments.
* Strong track record of driving sales performance and growth.
* Deep commercial acumen across multiple functions.
* Excellent influencing, coaching, and communication skills.
* Understanding of regional markets and rural customer needs.
* Experience in industrial or technical product sectors.
* Background in retail operations or multi-location sales management.
* Familiarity with CRM, ERP, and sales analytics tools.
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