Job Title: Partner Marketing Business Manager (PBM) – EMEA
Role Summary:
We are seeking a strategic and marketing-savvy Partner Business Manager (PBM) to support and accelerate our partner ecosystem in EMEA. This role will be instrumental in driving business development and pipeline growth through the effective use of marketing resources, programs, and infrastructure. The ideal candidate will bring a strong understanding of partner marketing, regional dynamics, and a results-driven mindset.
Key Responsibilities:
* Partner Marketing Activation: Work closely with partners to unlock and utilize existing marketing resources, campaigns, and infrastructure to drive pipeline and revenue growth.
* Business Development Support: Collaborate with partners to identify joint go-to-market opportunities and execute co-branded programs that enhance market presence.
* Marketing Accountability: Serve as a key liaison between partners and internal marketing teams to ensure alignment, performance tracking, and timely execution of joint initiatives.
* Regional Expertise: Leverage deep understanding of the European partner landscape to tailor strategies, messaging, and enablement efforts.
* Performance Management: Track partner marketing ROI, pipeline contribution, and support quarterly business reviews with relevant data and insights.
Qualifications:
* 5+ years of experience in partner marketing, channel development, or business development, ideally within a B2B technology environment
* Strong understanding of the European partner ecosystem and regional marketing dynamics
* Proven ability to drive alignment between sales, marketing, and external partners
* Excellent communication and stakeholder management skills
* Results-oriented with strong organizational and project management capabilities
Preferred:
* Experience with MDF programs, co-marketing campaigns, and partner enablement tools
* Familiarity with partner marketing platforms and CRM systems (e.g., Salesforce, PRM tools)