We are seeking a dynamic and strategic Brand Marketing Manager to lead the marketing for Fenix and Louis Restaurants. The ideal candidate will be passionate about food and drink, possess a keen understanding of luxury branding, and have a proven track record of executing successful marketing campaigns.
Responsibilities
* Develop and implement comprehensive marketing strategies to drive brand awareness, customer acquisition, and retention.
* Collaborate with internal stakeholders to define brand positioning, messaging, and visual identity.
* Create engaging content across various platforms, including social media, email marketing, and print materials.
* Manage all aspects of digital marketing, including SEO, SEM, and PPC campaigns, to optimise online presence and drive traffic to the restaurant.
* Cultivate relationships with media outlets, influencers, and industry partners to secure press coverage and strategic partnerships.
* Analyse market trends, customer insights, and competitor activities to inform marketing strategies and identify growth opportunities.
* Monitor and evaluate the performance of marketing initiatives, providing regular reports and insights to senior management.
* Oversee the development and execution of events, promotions, and experiential marketing activities to enhance brand visibility and engagement.
* Return on Investment, which is data driven is important to the success of the role, which we will assess against pre-determined KPIs.
* The role will be a part of our brand and marketing team based at head office in central Manchester
Qualifications
* Experience in brand marketing, preferably within the hospitality or luxury sector.
* Proven track record of developing and executing successful marketing campaigns that drive measurable results.
* Strong creative and strategic thinking skills, with a keen eye for detail and aesthetics.
* Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
* Proficiency in digital marketing tools and platforms, including social media management, email marketing, and analytics.
* Ability to thrive in a fast-paced, entrepreneurial environment and adapt to evolving priorities is key.
* Passion for food, wine, and hospitality, with a deep understanding of the luxury consumer mindset.
Why Us
Health & Happiness
* Monthly sessions for all the team to experience from massages, yoga, pottery painting and much more.
* Cycle to work scheme
* Bespoke staff food menu designed by all our head chefs
* Mental health first aiders
* EAP sheme
Progression
* Bespoke development journey's for all our team
* Development academies to support the progression and development of our team
* Partnering with numerous providers for ILM, WSET, Train the Trainer
Extras
* 50% off food and drink Monday to Thursday up to a table of 4 at any Tattu or Fenix restaurant
* After reaching your 2nd Anniversary and each subsequent anniversary you will be welcomed to dine in any Tattu or Fenix restaurant.
* Recommend a friend scheme
* Wagestream - access a share of your earned wages whenever you need it
* Employee of the month award
* Monthly team building events
* Annual celebration