Overview
Digital Marketing Executive (Paid Media)
As part of the Paid Media team within Marketing & Communications, you’ll work alongside a Digital Marketing Manager (Paid Media), SEO Manager and report to the Senior Digital Marketing Manager. The team partners with organic social, CRM, and fundraising colleagues, as well as our media agency, to deliver innovative, insight-led campaigns that make a tangible difference.
This is a hands-on role where you’ll manage and optimise paid search and social campaigns day-to-day. Your work will help drive supporter acquisition, fundraising income, and awareness of Marie Curie’s mission, ensuring more people affected by terminal illness receive the care they need.
Responsibilities
* Set up, manage, and optimise paid search and paid social campaigns across platforms.
* Monitor daily performance, making data-driven optimisations to improve ROI/ROAS.
* Implement tracking, A/B testing, and segmentation to refine campaign impact.
* Collaborate with the organic social team to align paid and organic strategies.
* Work with the CRM team to integrate first-party data for audience targeting.
* Produce regular reports and insights for internal stakeholders.
* Support fundraising and brand teams with targeted campaigns to grow engagement.
Key Criteria
* Solid experience managing paid search and social campaigns.
* Proficiency in Google Ads, Microsoft Ads, and social platforms (Meta, LinkedIn, TikTok).
* Strong understanding of PPC principles, audience targeting, and conversion optimisation.
* Analytical skills with experience using Google Analytics and platform insights.
* Proven success managing budgets and improving campaign ROI.
* Excellent communication skills and ability to work in a fast-paced environment.
Salary & Contract
Salary: £27,450 – £30,500 per annum
Contract: Permanent, full-time (35 hours per week)
Home-based: You can work remotely from anywhere within the UK with occasional travel to our sites across the country.
Benefits
* Flexible working. We’re happy to discuss flexible working at the interview stage.
* 25 days annual leave (exclusive of Bank Holidays)
* Marie Curie Group Personal Pension Scheme (we will match your contribution up to 7.5%)
* Loan schemes for bikes; computers and season tickets
* Continuous professional development opportunities.
* Industry-leading training programmes
* Wellbeing and Employee Assistance Programmes
* Enhanced bereavement, family friendly and sickness benefits
* Access to Blue Light Card membership
* Subsidised Eye Care
Application & Interview Process
* As part of your online application, you will be asked for a CV and supplementary details. Please review both the advert and job description and outline your most relevant skills, experience and knowledge for the role.
* Close date for applications: 14th September. We encourage early applications as we may close the application process sooner after receiving a sufficient number of qualifying applications.
Equal Opportunities
Marie Curie is committed to its values, which underpin our work. We take stringent steps to ensure that the people who join our organisation through employment or volunteering are suitable for their roles and are committed to safeguarding all our people from harm. We are dedicated to creating not just a safe place to work but also a supportive and rewarding one. We are committed to a world where everyone can thrive and fulfil their potential. We are devoted to the social justice imperatives and organisational benefits of full diversity, inclusion and equity in the workplace, and are a Stonewall champion. We actively encourage and welcome applications from candidates of diverse cultures, perspectives and lived experiences.
We"re happy to accommodate any requests for reasonable adjustments. Please email any requests to [email protected]
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