A rapidly growing, internationally backed spirits brand owner and distributor is expanding its on-trade presence across Central Manchester. As part of this growth, there is an opportunity for a commercially driven Brand Development Manager to take ownership of a key territory, focused on growing distribution, visibility and sales across independent on-trade venues 🍸
This position is ideal for someone who thrives on winning new business, building long-term relationships, and bringing premium and high-performing spirits brands to life in bars, pubs and hospitality-led accounts.
The Role:
* Managing and developing a defined on-trade territory across Greater Manchester
* Driving new business wins while nurturing and growing existing independent free trade accounts
* Executing sales plans to deliver volume, value and distribution growth across the portfolio
* Activating brands through impactful POS, promotions and marketing-led campaigns
* Building commercial price plans and negotiating mutually beneficial agreements
* Acting as the main point of contact for customers, delivering consistently high service levels
* Hosting and supporting customers at industry events and brand activations
* Working closely with internal sales, marketing and operations teams to ensure flawless execution
* Tracking performance, activity and opportunities via CRM and reporting tools
* Monitoring market trends, competitor activity and sharing insights with internal stakeholders
About You:
* Proven experience in field sales or business development within spirits, drinks or FMCG
* On-trade management or operational background, with a strong understanding of commercial decision-making
* Strong knowledge of the Central Manchester on-trade scene
* Confident relationship builder with excellent communication and influencing skills
* Results-focused with a track record of achieving or exceeding targets
* Self-motivated, organised and comfortable working independently in a field-based role
* Commercially astute with the ability to prioritise and manage a dynamic territory
* Confident using CRM systems and sales tools
* Full UK driving licence and willingness to travel within the territory
* Competitive salary with performance-related bonus
* Company pension scheme
* Ongoing training and development
* Opportunity to work with an ambitious, fast-growing spirits portfolio
Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.
📞Call: 07441934127
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
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