Overview
Would you like to help enrich the lives of learners around the world?
At RM, we’ve been pioneers of education technology since 1973. We provide technology and resources to the education sector, supporting over 10 million students worldwide. We work with over28,000 schools, nurseries, and education trusts in 115 countries to deliver customer-centric solutions that improve education outcomes.
What we do helps learners at all stages of their lives, from preschool to higher education and professional qualification; we partner with schools, examination boards, central governments and other professional institutions to enrich the lives of learners.
RM Group operates through three businesses: Technology (Managed Services, Software and Infrastructure for Schools), Assessment (Software and Services) and TTS (Educational Resources).
TTS has proudly supported the education sector for almost 40 years. Our in-house experts collaborate with teachers and educational experts to create unique and innovative resources that engage children and inspire a lifelong love of learning. Every TTS resource provides unlimited learning opportunities and is made to last, making the most of schools’ and nurseries’ limited budgets and ensuring years of classroom use.
Visit our website to find out more: https://www.tts-group.co.uk/
As a Digital Marketing Manager, you will support the Head of Digital Marketing with the digital acquisition strategy and its implementation for TTS in the UK and Internationally. The primary focus is planning, managing and executing email CRM activity and ensuring the brand consistency across all digital touchpoints, including off site digital ads and on site campaigns. The role will include management of digital marketing initiatives, such as landing pages and customer journeys, especially when those journeys start from the acquisition channels.
We are seeking an experienced Digital Marketing Manager, to join a team of Digital Acquisition, Performance and Merchandising Managers operating within a wider marketing team in the UK and international colleagues, based in India.
You will play a pivotal role in managing and optimising the global email marketing strategy for TTS – driving customer acquisition, engagement, retention and order intake revenue.
Responsibilities
Planning & Strategy
* Plan and execute the email marketing acquisition and CRM strategies in line with the overall digital strategy.
* Closely monitor direct competitors and leading ecommerce brands outside of our sector to provide recommendations to ensure that our email marketing strategy and tactics are best-in-class.
Email Channel
* Develop and manage comprehensive email marketing campaigns with a focus on customer acquisition, engagement and driving order intake.
* Create and manage a comprehensive monthly email schedule ensuring all teams have visibility and understanding of email and CRM activity.
* Develop and manager CRM email journeys with a focus on building loyalty, growing share of wallet and addressing disengagement.
* Collaborate with the wider marketing, merchandising, brand, international and creative teamsto create integrated multi-channel campaigns.
* Work closely with the Digital Acquisition team in India, ensuring seamless communications, efficient workflows, and alignment of strategies across time zones.
* Employ data-driven approaches to optimise email marketing performance, ensuring all campaigns are continuously tested, measured, and improved upon.
* Utilise segmentation strategies to deliver targeted and personalised email content to different customer groups.
* Manage all aspects of email marketing production, from campaign ideation and design, to execution and analysis.
* Undertake copywriting and visual design responsibilities to create engaging and effective email content that aligns with brand guidelines and resonates with our target audience.
* Implement email automation strategies to improve efficiency and effectiveness of email marketing campaigns.
* Work across the business to develop and optimise email customer touchpoints outside of marketing emails (e.g. system-generated email communications).
* Keep abreast of the latest email marketing trends, technologies, and best practices to ensure the company maintains a competitive edge.
* Maintain a clear understanding of our business objectives and customer personas to ensure all email marketing efforts are aligned with business goals.
* Conduct regular competitor analysis to gain insights into their email marketing strategies.
* Ensure all email marketing activities adhere to GDPR and other relevant legislation.
* Provide detailed channel reporting and campaign analysis on email marketing performance with insights on how to continuously improve.
Wider Digital Elements:
* Work with the trading/ merchandising team to support and initiate onsite digital campaigns, optimisations and updates.
* Ensure brand consistency across all digital touchpoints, including off site digital ads and on site campaigns.
* Work with the content team in ideation and management of content marketing and competitions designed to increase brand awareness, improve consideration, drive awareness, traffic and conversions.
* Work with creative team on the creation of digital acquisition assets to drive engagement and transactional revenue.
* Work closely with RM IT and digital dev team on internal system and integration improvement projects.
* Support the international marketing team by owning the email marketing digital acquisition strategy across the relevant channels.
* As the subject matter expert, where and when applicable, train the relevant users on the latest email marketing developments and system changes.
Reporting & Analytics:
* Develop, refine and deliver regular reporting, identifying and influencing the correct metrics.
* Create and distribute reports with insight to monitor and highlight issues suitable for the receiving audience.
Experience
* Experience of working with GA4, Google Search Console and other SEO tools (e.g. Ahrefs, SEMrush)
* Proficiency with email marketing software (e.g. Dotdigital, Mailchimp, Constant Contact, HubSpot)
* Comfortable managing content production, whether internally or using external suppliers.
* Excellent understanding of email marketing concepts and metrics such as sender score, deliverability, and sender reputation.
* Strong analytical skills, with a track record of making data-driven decisions and interpreting data
* Experience with A/B testing and email optimisation for higher conversion rates.
* Exceptional copywriting skills, with an ability to create engaging and persuasive content.
* Creative flair and ability to produce strong creative and visual email elements using online design tools (e.g. Canva) and familiarity with HTML and CSS for email design.
* Proficient in the use of CRM systems, databases and marketing automation tools.
* Excellent project management skills, with the ability to prioritise and manage multiple tasks simultaneously.
* Self-motivated, ability to use initiative and manage/prioritise their own workload efficiently with a can-do attitude.
* Able to work confidently with colleagues as part of a multi-disciplinary team to deliver projects on time, at the right quality and on budget in a fast-paced environment.
What’s in it for you?
At TTS we have My Work Blend @RM which provides office-based colleagues with multi location and hybrid working options. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process.
As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available, some roles are also eligible for a performance-related bonus. There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign up for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.
To better reflect the society that we serve, we’re committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work. We also want to make the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at recruitment@rm.com.
Unfortunately, we are unable to offer visa sponsorship for this role.
#J-18808-Ljbffr