External Sales Engineer – New Business (West Midlands) Location: Field-based (West Midlands) About the Client Our client is a specialist UK manufacturer hydraulic equipment used across a wide range of industrial applications in the tooling sector. Their innovative solutions support customers in sectors such as energy, manufacturing, construction, and process industries. With continued growth, they are now seeking an External Sales Engineer to expand market presence and drive new business wins in the West Midlands region. The Role This is a field-based sales role with a strong emphasis on new business development. You will be responsible for visiting customers, developing relationships, and opening new accounts within the West Midlands. Your week will typically be structured as: • 3 days on the road meeting customers and prospects in the West Midlands • 1 day working from home (planning, prospecting, admin) • 1 day in the Coventry/Nuneaton office collaborating with the technical team Key responsibilities include: • Prospecting and researching potential customers in target industries • Regular customer visits to build relationships and uncover opportunities • Generating new business through networking, site visits, and industry events • Following up on inbound leads and converting them into qualified opportunities • Engaging with customers to understand techn...