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Part-time marketing lead

Yeovil
Mash Group
Marketing
£25,000 - £35,000 a year
Posted: 21 September
Offer description

Part-Time Marketing Lead (Recruitment & Care Industry)

Hours: 16 per week Location:

Remote (with ability to meet in/near Yeovil twice monthly)

Contract: Part-time, permanent

About Us

We are a specialist recruitment business operating within the care industry, supporting care providers in finding the very best talent while helping candidates find meaningful and rewarding careers. We're growing quickly, and marketing is becoming central not only to telling our story but also to helping us support our clients in telling theirs.

The Role

We are looking for a creative and proactive Part-Time Marketing Lead who can take ownership of our marketing activity and help us stand out in a competitive industry. This role is ideal for someone who thrives on variety and can combine strategic thinking with hands-on delivery.

You'll be responsible for planning, creating, and managing marketing campaigns that promote both our business and our clients' services. A big focus will be on social media storytelling and job advertising, as well as building an engaged audience that we can ultimately sell to.

This role is remote, but we'd like someone local to Yeovil who can meet with us twice a month to share ideas and keep aligned.

Key Responsibilities

* Develop and deliver a marketing strategy tailored to the recruitment and care industry.
* Manage and grow our social media presence (LinkedIn, Facebook, Instagram, etc.) with engaging, relevant, and consistent content.
* Design and produce visual content (graphics, stock images, photography, video) to support job adverts and wider campaigns.
* Support storytelling for both our business and our clients, showcasing the positive impact of working in care.
* Build and engage an audience/community to raise brand awareness and generate opportunities.
* Work with the business owner on brand positioning and messaging. Including video content.
* Monitor performance of campaigns and provide insights/recommendations for improvement.
* Stay up to date with recruitment and care industry trends to inform marketing activity.

About You

We're looking for someone who is:

* Experienced in marketing (ideally within recruitment, HR, or care, but not essential).
* Confident using social media platforms to build brand presence and Skilled in visual content creation — from sourcing and editing stock images, to capturing photos and producing short videos.
* Strong in copywriting and storytelling — able to bring job roles and client brands to life.
* Comfortable planning and leading marketing activity independently.
* Organised, creative, and commercially minded.
* Local to Yeovil or within easy reach for twice-monthly meetings.

What's on Offer

* Flexible hours — 16 per week.
* The chance to shape and lead the marketing function of a growing business.
* Remote working with regular in-person collaboration.
* Opportunity to make a real impact in the care sector by helping clients attract the right people.

How to Apply

If you're passionate about marketing, love storytelling, and want to play a key role in shaping how we grow and stand out in the care recruitment space, we'd love to hear from you. Please send your CV and a short note about why this role excites you.

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