Central and North West London NHS Foundation Trust
CNWL is looking for an exceptionalCommunicationsOfficer to join its busy team.
The successful postholder will work closely with the Communications Manager for Media and Campaigns and have experience of delivering successful communications activities and be able to support the team's wider portfolio of internal and external communications. This includes producing communications plans for clinical services, developing creative campaigns and promotional material to support the reputation management of the organisation and more.
To be successful in this role you must have excellent copywriting skills and attention to detail.
Main duties of the job
* Educated to degree level or equivalent
* Minimum of oneyears experience in a press, communications or marketing office
* Ability to manage a number of projects simultaneously
* Experience of writing press releases and managing campaigns
* Wide knowledge and understanding of communication principles and techniques
About us
CNWL provides NHS services throughout a person's life, in physical and mental health and everything in between, at GPs and hospitals to the community and in their own home.
The majority of our services are provided in the community, which means treating people in their homes or from clinics close to home. In this sense we are a very modern part of the NHS, something the new Long Term Plan wants to see more of, with better integration and coordination of care, delivered as close to home as possible
Where community care is not possible we offer a number of facilities to treat people in hospital or residential environments. We also provide healthcare in prisons in London and the surrounding areas.
Partnerships are central to what we do here - with patients and their families, with staff and with other organisations, especially commissioners and providers but also with local authorities, GPs, universities and the voluntary sector. We envisage more in the years to come.
We are committed to providing services that meet the needs of the people who use them, and we actively encourage involvement from local people who can help make a difference
As a member of the Trust Communications Team you will be part of a working environment and open culture which fosters high morale and commitment among all staff and promotes wellbeing, professional and personal development.
Job responsibilities
Job purpose:
To provide comprehensive support to the wider communications team and work closely with the Communications Manager (Media and Campaigns) to ensure effective two way communications both internally with staff and externally with stakeholders, service users and the public.
This role has a broad remit including writing content for the Trust's publications, the intranet and public website; organising events; producing patient information, devising promotional campaigns and monitoring effectiveness.
Main responsibilities:
To support the Communications Manager and Head of Communications in producing effective communications campaigns, working closely with the Trust's services.
To support with a portfolio of work by being a point of contact in the Communications Team for one of the Trust's divisions.
To produce patient information, working closely with services to ensure appropriate messages and images are used.
To ensure patient information material is produced in plain English and key community languages, such as posters and leaflets, liaising with designers, printers and photographers as necessary.
To support with the corporate communications strategy, as well as working with service lines to devise and implement their plans.
To champion consistent use of the Trust logo and corporate brand to ensure the integrity of the brand is maintained, advising and monitoring use of the CNWL brand as appropriate.
To assist in the organisation of events at different sites across the Trust, such as official openings or ministerial visits, including overseeing publicity, marketing material, and photography.
To produce and lead on the weekly production of the all staff bulletin.
To support with digital communications; writing content for, and regularly updating, the Trust's public website including the creation of micro-sites and pages showcase specific services as required.
To manage communication issues related to local and national initiatives and develop communications activities to support a calendar of related health promotion events e.g. World AIDS Day, mental health awareness week.
To be involved in media relations activities such as writing and issuing press announcements and press releases.
To support the Press Office by liaising with local and national media to respond appropriately to media enquiries.
Other duties
* To undertake any other duties commensurate with the grade as requested.
Person Specification
Education and qualifications
* Educated to degree level or equivalent in a communications field
* Recognised communications/marketing or public relations qualification
Experience
* Experience of working in a press, communications or marketing office
* Experience of writing and issuing press releases
* Ability to handle media enquiries appropriately
* Experience of writing for a variety of media including newsletters, websites and intranet
* Experience of working in the NHS in a related capacity
* Experience of working in an engagement/Patient and Public Involvement role
* Experience of working in a membership organisation
Skills and knowledge
* Excellent communications skills, both verbal and written
* Ability to manage a number of projects simultaneously
* Able to deal with people at all levels in a professional manner
* Fast and accurate word processing and other office package skills
* Knowledge of/interest in website content management and development
* Proof reading skills and a keen eye for detail
* Extensive knowledge of NHS
* Knowledge and understanding of the news agenda
Aptitude, attitude and personal characteristics
* Able to grasp ideas and information quickly
* Able to work independently and proactively
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Central and North West London NHS Foundation Trust
£37,259 to £45,356 a year per annum incl HCAS (pro rata if P/T)
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