We are working with a well-established, fast-growing organisation operating in a specialist technology sector, supporting businesses and public sector clients with innovative solutions.
They are looking for a Digital Marketing Executive (B2B) to help drive brand awareness, generate high-quality leads and support engagement across a commercial audience. This is a varied digital B2B role covering content, performance marketing, CRM and analytics, with a strong focus on using AI tools to improve efficiency and results.
Key Responsibilities
Social Media
* Manage and grow presence across professional platforms
* Plan and schedule content aligned to campaign goals
* Use AI tools to support ideas and engagement
SEO & Search Visibility
* Support website optimisation for search and discoverability
* Identify keyword opportunities and content improvements
* Track performance and recommend changes
Paid Media
* Assist with planning and running paid campaigns
* Support lead generation activity and campaign testing
* Monitor performance and optimise results
CRM & Email
* Build and manage email campaigns and automation
* Support lead nurturing and segmentation
* Work with sales teams to improve lead quality
Website Management
* Maintain and update website content
* Support UX improvements and landing pages
* Collaborate with developers and internal teams
Content Creation
* Produce content such as blogs, guides and campaign assets
* Support development of longer-form content (e.g. webinars, downloads)
* Use AI tools to assist with content creation
Design
* Create and manage digital marketing assets
* Brief and work with external designers
* Ensure brand consistency across channels
Digital PR
* Support outreach to industry publications
* Assist with press releases and brand visibility activity
* Help position the business as a sector expert
Analytics & Reporting
* Track campaign and website performance
* Support reporting and insight generation
* Identify opportunities to improve results
About You
Essential:
* Minimum 2 years' experience in B2B digital marketing
* Experience with paid media, CRM platforms, CMS and analytics tools
* Strong written communication skills and understanding of B2B audiences
* Familiarity with AI tools for marketing and automation
* Experience in creating lead magnets
* Data-driven mindset with attention to detail
* Experience working with internal teams and external partners
Desirable:
* Degree in Marketing, Communications or similar
* Interest or experience in technology-led sectors
* Exposure to digital PR or media outreach
* Basic video or podcast content experience
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