Job Description
Our client, a global and innovative social media company, is recruiting for a Global Lifecycle Marketing Manager to join their business in the UK.
Position Title
Global Lifecycle Marketing Manager
Position Type
6 months FTC with possible extension
Start Date
ASAP
Location
London or Dublin
Contact:
Felix C | +49 (0) 89 238 898 85
The Global Lifecycle Marketing Manager will own the global lifecycle marketing strategy,
ensuring a seamless customer journey with personalized messaging across all funnel stages, while collaborating with regional marketing managers to align local email strategies with the global lifecycle marketing framework.
Responsibilities:
Lifecycle Marketing Strategy & Execution
* Automate and optimize customer lifecycle touchpoints to enhance engagement, retention, and revenue
* Act as the air traffic controller for lifecycle communications to prevent audience fatigue and optimize messaging cadence
* Help shape our tooling roadmap by identifying opportunities for enhanced automation, segmentation, and personalization capabilities
Audience Segmentation & Targeting
* Develop and maintain segmentation strategies based on country/region, funnel stage, and customer behaviour
* Ensure accurate targeting to deliver relevant and timely communications across all lifecycle stages
Cross-Regional Coordination
* Collaborate with regional marketing managers to align local email strategies with the global lifecycle marketing framework
* Share best practices and insights to drive consistent and effective communication across all markets
* Collaborate and coordinate with broader SMB team ie. our product vertical team and dev team on cross-functional programmes and email tooling development
Performance Tracking & Reporting
* Monitor and analyze key metrics such as delivery rates, open rates, click-through rates, bounce rates, unsubscribe rates, activations and incremental revenue
* Generate and share data-driven insights and reports with regional stakeholders to optimize campaign effectiveness
Automation & Workflow Optimization
* Design and implement automated email sequences (e.g., welcome, nurture, re-engagement) in collaboration with the global inbound marketing manager and our global lead management team
* Continuously improve automation processes to scale customer engagement efficiently
* A/B Testing & Experimentation
* Develop and execute A/B testing strategies to optimize email engagement, activations and revenue
* Leverage insights from tests to drive continuous improvement
Requirements:
* 5-7 years of experience in an email marketing or customer lifecycle marketing role
* Strong understanding of customer journey mapping and personalized messaging strategies
* Ability to analyze key metrics (e.g., open rates, CTRs, conversions, etc..) and translate data into actionable insights
* Experience managing cross-regional email strategies and balancing global vs. local marketing needs
* Strong understanding of A/B testing frameworks
* Preferred Qualifications
* Experience of working within a global team.
* Experience at a startup or in an entrepreneurial environment in the tech industry.
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