Job Title: Individual Giving Officer
Before applying for this role, please read the following information about this opportunity found below.
Team: Fundraising
Location: Hybrid (split between home-working and London)
*This role sits within a pay grade with a pay range of £26,887 to £42,371. The salary on appointment will be set at the lower end of the pay range, to a maximum of £34,629 depending on the candidate's skills and experience. This approach aims to ensure fair compensation for new hires while maintaining alignment with the structured pay scale for the role.
It’s an exciting time to join the Ramblers as we have recently refreshed our strategy to support the delivery of our long-term ambitions.
We need your drive, knowledge, skills, and creativity to help us raise awareness of the Ramblers and what we stand for, enabling the charity to grow its supporter base and open up the joys and wellbeing benefits of walking to many more people.
We make everyone feel welcome and part of the Ramblers community. We make sure we all feel respected and accepted and know our contributions make a difference in achieving our mission.
Context and purpose of the role
It’s an exciting time to join the Ramblers as we have recently refreshed our strategy to support the delivery of our long-term ambitions.
You will join a small, high-performing team responsible for generating £5 million per year from individual giving, legacies, grants and corporate partners, all to deliver the Ramblers ambition for a future where everyone can enjoy the benefits of walking in nature.
Working closely with the Product & Innovation Manager, you will play a key role in delivering the fundraising strategy, leading on the delivery of our individual giving and legacy marketing campaigns across a range of channels. You will create high-quality, compelling campaign materials and ensure an excellent donor experience.
Key Responsibilities:
Income generation
Play a key role in the implementation and delivery of the individual giving and legacy marketing strategy
Support the growth of individual giving income in line with annual targets
Develop and deliver regular cash and legacy marketing appeals to a high level, including: Developing propositions and cases for support
Create compelling direct marketing materials, including writing persuasive copy and developing strong creative content
Project management to ensure delivery on schedule and within budget
Managing relationships with agencies and suppliers including design and print
Manage a portfolio of affiliate fundraising campaigns
Donor stewardship
Ensure the Customer Relationship Management (CRM) system is used effectively to facilitate accurate supporter stewardship and reporting
Effectively manage communications with supporters, including ensuring that donations are thanked appropriately, managing fundraising inboxes, and responding to queries
Working with the Production & Innovation Manager, identify a pipeline of potential mid- and high-value donors for stewardship and conversion
Data and reporting
Produce campaign and programme level reporting and analysis
Work closely with the data team to ensure selections are accurate, timely and relevant to our various audiences, and use income data to make recommendations for future campaigns
Maintain accurate, up to date and compliant records of individual giving campaigns and appeals
Provide regular financial reports and reforecasts to the Product & Innovation Manager and Head of Fundraising
Relationships
Build strong working relationships with staff within various functions of the Ramblers
Work with other members of the Fundraising, Communications and Supporter Care teams to ensure that all supporter communications are part of an integrated supporter journey
The Person Knowledge, Skills and Experience
Essential:
Experience working within a target-driven fundraising or direct marketing team, ideally within an individual giving context
Experience of managing fundraising or marketing projects across a range of channels, such as direct mail, social media and email
Experience of data-driven marketing campaigns, including segmentation and campaign analysis to meet objectives
Excellent communication skills, with the ability to tailor communications to a wide range of audiences
Excellent creative skills, including the ability to write compelling, accurate and persuasive copy across a range of channels
Competent in the use of IT tools including Word, Excel and PowerPoint
Experience of working with CRM systems
Desirable:
Experience of working with the Salesforce CRM
Experience of legacy marketing, or an understanding of charity legacy giving
Experience of using digital marketing tools including Mailchimp and social media advertising platforms
Familiarity with relevant legislation and guidance, including UK data protection law and the Code of Fundraising Practice
Personal Attributes
A team player, able to develop collaborative, strong and effective working relationships
A positive and professional attitude
Excellent attention to detail
Proactive and self-motivated with the ability to work independently
Adaptable and flexible in a fast-paced, target-driven environment
Strong sense of responsibility and accountability
Committed to the principles of inclusions and enabling everyone to feel welcome in the outdoors
Values and Behaviours
Our values are the core principles that guide us daily in our work and our membership of the Ramblers. We all share the passion that walking is for everyone and by living our shared values we can ensure the Ramblers is an organisation to be proud of. Our values will earn trust for the Ramblers brand which will allow us to open up a world of walking opportunities for even more people.
Inclusive
We make everyone feel welcome and part of the Ramblers community. We make sure we all feel respected and accepted and know our contributions make a difference in achieving our mission.
Inspiring
We strive to inspire people through the way we act and the things we say. We channel our passion and ambition so others are moved to help us achieve our mission.
Empowering
We empower and encourage each other to make a positive contribution to our teams and the Ramblers. We do all we can to make sure everyone has the ability, and feels confident, to take action.
Responsible
We take responsibility for ourselves and those around us seriously, by always acting in a safe and supportive way. We care about the environment and make sure we do what we say we will do.