Job Description
CRM Manager
Location: Sheffield (Hybrid, 2-3 days per week)
Salary: Up to £55,000
The Company We’re partnered with a fast-growing fintech scale-up focused on making essential services more accessible through innovative payment solutions. Operating across the UK and Europe, they’re transforming how consumers manage unexpected costs. As they expand, they’re investing in CRM to drive customer retention and engagement.
The Role This is a standalone CRM Manager position suited to an ambitious Senior CRM Executive ready to step up. You’ll be the most senior CRM hire in the business, owning and building out lifecycle marketing activity across both B2C and B2B audiences. The role reports into senior leadership and offers significant autonomy and visibility from day one.
Key Responsibilities
1. Develop and own CRM strategy and execution across email, SMS, push, and in-app.
2. Build and optimise automated customer journeys using Braze and Hubspot.
3. Plan and execute lifecycle campaigns to drive customer retention and increase LTV.
4. Collaborate with stakeholders across Marketing, Product, and Data.
5. Lead A/B testing, reporting, and optimisation of CRM activity.
6. Identify and implement segmentation strategies for personalised communications.
7. Represent CRM ac...