Retail activation marketing manager - sports/ footwear / lifestyle brands

Retail Activation Marketing Manager - SPORTS/ FOOTWEAR/ LIFESTYLE BRAND - MATERNITY CONTRACT


Proven track record of leading integrated campaigns across physical and digital retail


📍 Location: London


💼 Contract: Maternity cover 10 months contract


💸 Salary: Competitive, depending on experience

🌱 Benefits: Flexible working, personal development programs, brand discounts, and more


Salary between £45k and £50k doe



Experience working with major UK retailers (e.g., JD Sports, Schuh, Sports Direct) is a plus.


Are you passionate about bringing brands to life where it matters most — in-store and online at the point of purchase?


We’re looking for a Retail Marketing Manager to join our client, a globally respected lifestyle and sports brand


This is a unique opportunity to shape the consumer experience across the UK’s leading retail and digital platforms. You’ll lead strategic marketing campaigns, champion brand consistency, and collaborate cross-functionally with sales, brand, and retail partners.


What you’ll do:

Create and execute multi-channel marketing plans for footwear/ sports brands across key UK retailers.

Lead trade marketing initiatives to support sell-in and sell-through objectives.

Manage retail activations and visual merchandising strategies.

Collaborate closely with digital teams to optimise e-commerce content and promotions.

Monitor campaign effectiveness and provide actionable insights to drive continuous improvement.

Maintain and grow strong relationships with internal and external stakeholders, including buying and merchandising teams at major retail accounts.


🎯 What we’re looking for:

3–5 years of experience in a retail, trade, or shopper marketing role (fashion, footwear, lifestyle brands essential).

Proven track record of leading integrated campaigns across physical and digital retail.

Creative thinker with strong project management and commercial acumen.

Excellent communication, negotiation, and stakeholder management skills.


A self-starter with an eye for detail and a love for fast-paced, hands-on environments.