Technical CRM Automation Manager Location: Leicester (Hybrid - 2 days per week onsite) Salary: £60,000 + 5% Bonus
The Company A fast-scaling, private-equity backed consumer membership business is looking to strengthen its CRM capability with a technical lead. The platform provides exclusive benefits and discounts to a large, loyal user base and has expanded significantly across multiple verticals in recent years. Backed by ongoing investment in digital and CRM infrastructure, the company is focused on enhancing member engagement through personalised, data-driven marketing.
The Role This is a hands-on Technical CRM Automation Manager role, responsible for building and optimising lifecycle campaigns across email, push, and in-app. You'll lead CRM execution within Braze-owning API integrations, dynamic content logic, and data feeds-while working cross-functionally with analytics and commercial teams to deliver results against key engagement KPIs.
Build and maintain multi-channel CRM journeys using Braze
Manage segmentation, Liquid logic, event-based triggers, and Connected Content
Oversee technical platform elements including API integrations and data feed maintenance
Analyse campaign performance and execute A/B testing for ongoing optimisation
Work closely with stakeholders to align CRM with broader growth and retention goals
Proven experience in CRM automation or lifecycle marketing
Comfortable managing API connections and technical CRM integrations
Analytical with a track record of improving performance through testing
Familiarity with CDPs and broader marketing technology stack
Understanding of trading performance and commercial marketing metrics
Virtual interview (45 mins)
# In-person interview with CRM case study
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