Lotus Cars builds world-class, high-performance and lightweight sports cars that are sold all around the world.
To bring the company to the level we want it to be, we are looking for a Product Marketing Manager to join us in our Global Commercial site based in Coventry.
Summary
This role requires a fluent Mandarin speaker to effectively support product marketing activities, particularly in relation to Chinese market requirements, stakeholders, and customer insights. The position will play a key role in bridging global product strategy with local market execution, ensuring alignment with Chinese market expectations and business objectives.
What You’ll Do
* Lead market and competitor analysis with a strong focus on China and Mandarin‑speaking markets, translating insights into actionable strategies
* Support the development of mid‑to‑long‑term product strategy, including product portfolio planning, brand positioning, and market entry strategy for China
* Take ownership of product positioning for new vehicle programmes, ensuring technical features and benefits are accurately interpreted and effectively localised for Mandarin‑speaking audiences
* Develop and implement localised product adaptation plans, ensuring alignment with regional customer needs, regulatory requirements, and competitive landscape
* Translate product positioning and key selling points into customer‑centric, scenario‑based messaging tailored to Mandarin‑speaking markets
* Create compelling sales narratives and marketing content in Mandarin, ensuring clarity, cultural relevance, and impact
* Define and manage vehicle configuration strategy, adapting pricing and commercial policies based on cost structures, competitor benchmarks, and demand elasticity within the Chinese market
* Support new product business case development, including
1. Market sizing and demand forecasting (China focus)
2. Sales volume planning
3. Financial modelling and profitability analysis
4. ROI evaluation
* Act as a key liaison with Mandarin‑speaking stakeholders, including internal teams, partners, and suppliers
Key Requirements
* Fluent Mandarin (essential) – both written and spoken, with the ability to operate professionally in a business environment
* Experience in the automotive industry, with experience in:
1. New energy vehicle (NEV) product planning
2. Product management
3. Strategy consulting
* Experience working on full vehicle programmes (0‑1 lifecycle) is highly desirable
* Strong analytical and strategic thinking skills, with the ability to translate data into clear business recommendations
* Proven experience in market analysis, customer insight generation, and data‑driven decision making
* Ability to work across cross‑cultural teams and manage stakeholders in both local and international markets
What We Offer
In addition to a competitive salary, you will have access to the following benefits:
* 25 days’ holiday plus bank holidays
* Pension scheme access
* Annual bonus – non contractual
* Private Healthcare
* Access to the Employee Car Ownership Scheme
* Group income protection based on length of service
* Family Friendly policies
* Exclusive Employee discount, wellbeing and recognition platform #ForUSLOT
Additional Information
* This role will be working from our Coventry office – on‑site, full time
* Frequent travel may be required to visit different entities. Applicants must be able to travel freely without restrictions
We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience.
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