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Robert Half are looking for an experienced Event Marketing Lead to join a global, industry-leading B2B SaaS business in London.
Event Marketing Lead - 12 Month Contract - B2B SaaS - London (Hybrid Working)
Robert Half have partnered with a global B2B SaaS business whose platform specializes in data and AI security. They have experienced rapid growth across the globe and have a customer base of over 14,000 clients.
We are looking for an experienced Event Marketing Lead to own their industry-leading community and lead across multiple areas of event strategy and execution: social media, email marketing, marketing operations, content, and event logistics.
Key Responsibilities
1. Plan and execute hosted events such as roundtables, forums, workshops, and networking activities.
2. Represent the Connect Community, engaging with internal teams and external stakeholders.
3. Build and maintain relationships with community ambassadors and chapter chairs.
4. Develop comprehensive event plans, including scheduling, content, speaker coordination, catering, and attendee management.
5. Manage the Connect Community budget, ensuring accurate resource allocation.
6. Collaborate with Field Marketers across EMEA to support regional event needs.
7. Optimize processes to improve collaboration and event delivery.
8. Report on performance metrics, providing insights for continuous improvement.
9. Occasionally travel to support and oversee events, if desired.
Required Experience and Skills:
* 3+ years as a marketing leader, preferably in B2B SaaS.
* Proficiency in performance metrics analysis and reporting; Salesforce experience preferred.
* Excellent communication and interpersonal skills for effective cross-functional collaboration.
* Strong project management skills with the ability to prioritize and manage multiple projects.
* Creative problem-solving abilities and budgeting skills.
* Adaptability to thrive in a fast-paced environment.
Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to equal opportunity and diversity. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges depend upon your experience, qualifications, and training.
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