ACL Senior Marketing Officer
Permanent, Full Time
£29,468 to £34,668 per annum
Location: Essex
Working Style: *
Closing Date: 27th May 2026
*Please note this is a fixed-base role. Whilst you will be contractually based in your preferred ACL office (listed ), the role allows for some home-working and a requirement to attend ACL sites 2-3 days per week, in line with business need.
Adult Community Learning (ACL) Essex is Essex County Council’s provider of lifelong learning experiences for Essex residents. ACL Essex offers qualifications to help people move nearer to, enter or progress within the workplace or gain skills to enhance life chances. The service focuses many of its programmes and activities on the hardest to reach communities within Essex. ACL Essex learners have access to a diverse range of accredited and non-accredited courses which encourage creativity, healthy lifestyles, social inclusion and engagement.
The Senior Marketing Officer leads the planning and delivery of marketing campaigns and promotional activities and events that grow learner participation and income generation. The role ensures that all marketing content and channels reflect council brand standards, accessibility requirements and ACL Essex objectives.
The postholder uses customer relationship management (CRM) systems, digital analytics and management information systems (MIS) to target campaigns, monitor performance and report on impact, working collaboratively with curriculum and engagement teams to achieve recruitment and income targets.
Role responsibilities
1. Lead the development and delivery of marketing campaigns and promotional activities and events that increase learner participation and income, aligned to council priorities and ACL objectives.
2. Continuously review performance analytics marketing campaigns and promotional activities and events
3. Create and manage content for digital and print channels, ensuring compliance with accessibility standards and council brand guidelines.
4. Use CRM systems and digital analytics to monitor campaign performance, track engagement and report on return on investment (ROI).
5. Collaborate with curriculum, engagement and centre teams to ensure marketing activity reflects current provision, learner needs and progression opportunities.
6. Analyse data from MIS and learner feedback to inform targeting, improve customer experience and support continuous improvement.
7. Ensure marketing materials promote equality, diversity and inclusion (EDI) and safeguarding principles.
8. Manage relationships with external suppliers and partners to deliver cost-effective marketing solutions and maintain quality standards.
9. Contribute to the Self-Assessment Report (SAR) and Quality Improvement Plan (QIP) by providing evidence of marketing impact and learner engagement.
10. Specific individual and shared targets and objectives are defined annually within the performance management framework.
Knowledge, Skills and Experience
11. Educated to RQF Level 4 or above (or equivalent by experience) in a relevant field such as marketing, communications or business, with evidence of continuing professional development.
12. Experience of planning and delivering marketing campaigns in an education, training or customer-focused environment.
13. Knowledge of funding and regulatory frameworks relevant to Adult Community Learning (ACL), including guidance from the Education and Skills Funding Agency (ESFA).
14. Strong digital skills and experience using Customer Relationship Management (CRM) systems, analytics tools and Management Information Systems (MIS) to monitor performance and report on impact.
15. Excellent communication, creativity and organisational skills, with the ability to manage multiple projects and deadlines.
16. Commitment to inclusion, safeguarding and continuous improvement, with the ability to interpret data and act on insight to improve outcomes.
Please note that the job role requires you to be mobile throughout an operational area. Therefore, the post holder will need to have a driving licence and access to a vehicle, or the ability to meet the mobility requirements of the role through other means.
Why Essex?
As one of the largest and most dynamic UK local authorities, Essex offers a stimulating public service environment. Covering over 1,420 square miles and serving 1.8 million residents, we’re committed to transformational change and delivering better quality at lower cost. Recognised in the top three of the latest IMPOWER index for productivity, we ensure everyone matters in. With flexible working options and a focus on innovation, whether you are looking to develop your career or contribute to the local community, Essex is the ideal place for you.
In March 2026, the Government announced that councils in Greater Essex will be reorganised into five new unitary authorities from April 2028. In addition to this, Greater Essex has been accepted on to the devolution priority programme, where we will work towards establishing a Mayoral Combined County Authority. You can read more about these changes, and what this may mean for this role, on our
, including throughout the recruitment process. Your commitment to these standards helps us maintain a positive and respectful workplace for everyone.
Essex County Council is committed to safeguarding and promoting the welfare of children and vulnerable adults, and expects all employees and volunteers to share this commitment.
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