Field Sales Representative – FMCG (B2B Catering)
Location: Field-based
About the Role
We’re looking for a motivated, street-smart Field Sales Representative to help grow our client's presence across the catering and hospitality sector.
This role is focused on developing new business and managing relationships within restaurants, cafés, schools, hospitals, and catering operations. You’ll be working with fast-moving, perishable goods where quality, pricing, and delivery reliability are critical.
This is a hands-on, field-based role — ideal for someone confident walking into kitchens, building relationships with chefs, and winning business in a competitive environment.
Key Responsibilities
Prospect and win new business through cold calling and in-person visits to local businesses (restaurants, cafés, caterers, schools, and care settings)
Confidently walk into kitchens and engage chefs and decision-makers
Pitch core value propositions including:
High-quality products
Competitive pricing
Reliable delivery service
Grow existing accounts through upselling and cross-selling
Onboard new accounts and ensure a smooth customer experience from day oneBuild and manage a strong pipeline of prospective customers
Maintain strong customer relationships to ensure retention and prevent competitor drift
Negotiate pricing and terms while protecting margins
Work closely with internal teams to ensure consistent service delivery
Support or contribute to tender submissions (B2B and public sector, including NHS where applicable)
What We’re Looking For
Proven experience in field sales, ideally within:
Foodservice
Hospitality
FMCG or wholesale distribution
Strong understanding of fast-moving, perishable goods
Comfortable working in kitchen environments and speaking directly with clients
Resilient and persistent — able to handle rejection and stay motivated
Strong communication and relationship-building skills
Commercial awareness with the ability to negotiate effectively
Highly organised with the ability to manage your own territory and pipeline
Experience with tenders (especially NHS or public sector) is advantageous but not essential
What Success Looks Like
Consistently winning new business
Growing revenue within existing accounts
Building long-term, loyal customer relationships
Becoming a trusted supplier rather than just another vendor
Key Traits
Self-starter with a proactive mindset
Energetic and confident in face-to-face interactions
Persistent and resilient
Commercially driven
Customer-focused
If you're a motivated and ambitious sales person who can hit the ground running with a fantastic family run business, please reach out to Jade at Select Recruitment for more information