Business Director - Marketing Science
London
£75,000-£85,000
We’re hiring: Business Director – Marketing Sciences (Marketing Analytics & Effectiveness)
Are you a senior analytics leader who loves turning data into real business growth?
We’re looking for a Business Director to lead high-impact marketing effectiveness and analytics work, partnering with senior stakeholders and shaping how data drives marketing decisions.
This is a leadership role for someone who’s part strategist, part data scientist, part trusted advisor.
What you’ll do
* Lead complex marketing effectiveness & measurement projects (e.g. MMM/econometrics, experimentation, forecasting)
* Partner with senior stakeholders as a trusted analytics advisor
* Translate business challenges into data-led solutions and products
* Shape new analytics offerings and push innovation in how marketing performance is measured
* Support day-to-day media planning & optimisation with analytical insight
* Lead and develop a team of analysts – technically and professionally
* Embed a culture of testing, experimentation and learning
What we’re looking for
* Strong analytical background (stats, econometrics, maths, economics, science or similar)
* Extensive experience in marketing analytics / consultancy / agency-side analytics
* Proven track record delivering analytics projects that influence senior decision-makers
* Expertise in 2+ of:
* Econometrics / Marketing Mix Modelling
* Forecasting
* Machine learning for marketing
* A/B & multivariate testing
* Advanced survey analytics (segmentation, driver models, etc.)
* R fluency is essential (R Shiny desirable)
* Python / SQL / VBA / SPSS also a plus
* Confident communicator who can simplify complex insights for non-technical audiences
* Comfortable working independently and leading multiple workstreams
Why join?
* Work on meaningful, high-impact marketing challenges
* Help shape the future of analytics and effectiveness
* Lead smart people and build innovative products
* Be part of a culture that values growth, openness, creativity and development
* Strong benefits, flexibility, and support for wellbeing
Interested?
DM me or apply
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