Join a global leader in decentralised automation technology, delivering innovative solutions that streamline electrical installations and improve machine efficiency. With a strong focus on connectivity, I/O systems, and power distribution, you will support manufacturers and systems integrators in optimising performance across modern industrial environments throughout the Northern Region of the UK. Northern Area Sales Manager £45000 - £60000 Company Car, Bonus, Private Medical, Pension Home Base. Ideal North East. Ref: 25367 We are seeking a proactive and commercially driven Sales Executive to join our growing team. This role is ideal for someone who thrives on building relationships, identifying new business opportunities, and staying ahead of market trends. You will play a key role in driving revenue growth by developing client partnerships, delivering tailored solutions, and anticipating future industry developments to position our products effectively. Key Responsibilities: Sales & Business Development Identify and engage prospective customers through research, outreach, and networking Develop innovative sales strategies to attract and retain clients Build strong, long-term relationships with existing and new customers Offer tailored product solutions based on individual client needs Client Management Conduct regular client visits and maintain consistent communication Educate clients on product updates, features, and benefits Handle customer enquiries and resolve complaints efficiently Arrange product trials and demonstrations where appropriate Commercial & Administrative Duties Prepare and follow up on quotations and proposals Negotiate contracts, pricing, and payment terms Ensure adherence to company payment policies Maintain accurate sales records and produce regular reports Submit weekly sales reports and expense claims Market Awareness & Strategy Monitor industry trends and predict future market developments Maintain up-to-date knowledge of company products and competitor offerings Develop a strong understanding of customers’ industries and challenges Provide insights and feedback to management on customer needs and market opportunities Operations & Support Coordinate delivery, installation, and servicing of products Ensure after-sales support, including handling faults and servicing requests Assist in planning sales budgets and targets Represent the company at trade shows, exhibitions, and conferences What We’re Looking For Proven experience in sales, business development, or account management Strong communication, negotiation, and relationship-building skills Ability to work independently and manage a weekly schedule of client visits Commercial awareness with the ability to spot trends and opportunities Highly organised with good reporting and administrative skills Full UK driving licence What We Offer Competitive salary with performance-based incentives Exposure to industry events and networking opportunities Supportive and dynamic team environment Ideally located in North East region, this role will cover all northern regions including Scotland. For further information please contact Sharon Hill. AE1