What you’ll be doing
Own the adtech test and learn programme
1. Identify new vendors, and new use cases for existing vendors, that could add commercial value.
2. Triage opportunities to prove viability.
3. Work with legal, privacy, security and architecture teams to ensure proposals meet BT compliance standards.
4. Evaluate tests, providing clear decisions on whether to scale, stop or iterate.
Own the audience and targeting strategy for demand generation campaigns
5. Build and manage first‑party audiences using Adobe Marketo.
6. Partner with campaign owners and our media agency to ensure targeting in key channels such as PPC, paid social and programmatic is appropriate, effective and aligned to business objectives.
7. Continuously evaluate and optimise performance.
8. Help maintain critical martech infrastructure (e.g. Marketo integrations, website tags), troubleshooting and escalating any issues that impact demand gen performance.
Support weekly trading and performance optimisation
9. Support weekly trading forums by providing clear insight on adtech and targeting, including optimisation recommendations
10. Translate trading discussions into tangible follow‑ups, such as audience refinements, vendor tests, or measurement improvements.
11. Deputise for the Demand Gen Effectiveness Manager where necessary, working with a team of analysts to compile and refine weekly trading commentary.
Skills and Experience you would be expected to have
12. Strong understanding of marketing compliance and data protection legislation (e.g. GDPR, PECR), and an awareness of emerging AI regulations
13. Ability to segment and activate customer data within a complex martech ecosystem, including experience with CRM databases and website tags/pixels
14. Experience designing and implementing structured testing frameworks in a marketing or commercial context
15. Technically fluent, with the ability to understand data flows, integrations and system constraints, and to collaborate effectively with implementation teams
16. Analytical, process-driven mindset with exceptional attention to detail and prioritisation skills – able to bring order when there is uncertainty and find facts when information is incomplete
17. Commercially astute, with experience of combining diverse data points to produce forecasts, and of evaluating performance against relevant benchmarks to make optimisation decisions
18. Sophisticated stakeholder management skills, able to communicate complex information in simple terms and drive impact through storytelling
19. Experience working with agencies and external partners, able to set and communicate desired outcomes, and constructively challenge recommendations where appropriate
20. Ability to own and evolve processes end-to-end, taking the initiative to continuously adapt and improve ways of working by synthesising new information
21. Strong understanding of marketing compliance and data protection legislation (e.g. GDPR, PECR), and an awareness of emerging AI regulations
22. Ability to segment and activate customer data within a complex martech ecosystem, including experience with CRM databases and website tags/pixels
23. Experience designing and implementing structured testing frameworks in a marketing or commercial context
24. Technically fluent, with the ability to understand data flows, integrations and system constraints, and to collaborate effectively with implementation teams
25. Analytical, process-driven mindset with exceptional attention to detail and prioritisation skills – able to bring order when there is uncertainty and find facts when information is incomplete
26. Commercially astute, with experience of combining diverse data points to produce forecasts, and of evaluating performance against relevant benchmarks to make optimisation decisions
27. Sophisticated stakeholder management skills, able to communicate complex information in simple terms and drive impact through storytelling
28. Experience working with agencies and external partners, able to set and communicate desired outcomes, and constructively challenge recommendations where appropriate
29. Ability to own and evolve processes end-to-end, taking the initiative to continuously adapt and improve ways of working by synthesising new information
Our leadership standards
Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.
Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.
Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.