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Product marketing director

London
VMA GROUP
Marketing director
Posted: 17 July
Offer description

Overview

We’re proud to be partnering with a leading player in the corporate travel and technology sector on an exciting new opportunity for a

Product Marketing Director. This is a key strategic role within a globally recognised business known for its high-end service, deep industry expertise, and innovative technology solutions. Our client is looking for a commercially driven product marketing leader—someone with a deep understanding of the corporate travel industry and proven experience in delivering impactful product positioning, go-to-market strategies, and customer-focused campaigns. This is an outstanding opportunity for a senior product marketer ready to take ownership of global initiatives and work in a fast-paced, collaborative environment where your ideas and leadership will have a direct impact on growth and market positioning. Role Overview: As Product Marketing Director, you will take the lead on shaping product messaging, positioning, and go-to-market strategy across the business. You’ll play a central role in defining how their technology solutions are presented to the market, ensuring strong alignment with customer needs and market trends. Key Responsibilities

Develop compelling product positioning and messaging that clearly differentiates the business in the marketplace. Lead cross-functional go-to-market strategies for product launches and key feature rollouts, coordinating efforts across product, sales, marketing, and client success teams. Conduct detailed market research and competitor analysis to inform positioning and uncover new opportunities. Define and oversee the product content strategy, ensuring that content effectively speaks to target audiences and supports business goals. Work closely with Growth Marketing teams to align acquisition strategies, optimise conversion rates, and enhance customer engagement and advocacy. Collaborate with Brand and Communications teams to ensure a consistent, unified voice across all marketing channels. Develop sales enablement tools such as case studies, battle cards, sales decks, and one-pagers to drive product adoption and support commercial teams. Monitor key performance metrics to measure and refine marketing effectiveness, using data to drive decision-making and optimise results. Who we are looking for

Strong product marketing background with deep knowledge of the corporate travel sector or adjacent industries. Proven experience in building and executing successful global go-to-market strategies and product launches. Comfortable using analytics and performance data to inform strategy and improve outcomes. Exceptional communication skills with the ability to engage and influence stakeholders at all levels. Note:

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application. Seniority level

Director Employment type

Full-time Job function

Marketing and Information Technology Industries: Software Development, Technology, Information and Media, and Travel Arrangements

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